Dream Team of Behavioral Scientists Advised Obama Campaign - NYTimes.com
13/11/12 2:15 PM
November 12, 2012
Academic Dream Team Helped Obamas
By BENEDICT CAREY
Late last year Matthew Barzun, an official with the Obama campaign, called Craig Fox, a
Q1: How many principles/theories do we need to include in our intervention plan?
- There is no a specific amount of the theories that you need for supporting your
intervention plan. In general, depth of discussion is more important than a number
2012Psy-Connection Award 2012-13
The Chinese University of Hong Kong
Department of Psychology
Purpose Applying knowledge to improve human
lives has been a major objective of
Psychology. The Psy-Connection Award
is an annual prize that encourages th
A (negative) attitudes
toward members of a
Unfair treatment of
someone based on his or
her group membership.
Generalized beliefs that
are believed to be
characteristics of a
History of depression, anxiety disorder
Disturbing behaviors in class
Episode of stalking, harassing
Accessibility of gun in the U.S.
Violence in media (TV, video game)
Copycat violence: Columbine massacre
Imagine that you are a hospital administrator.
You are concerned about patients complaints
of malpractice, and youd like to research ways
of reducing such complains. You have two
Scrutinize training and credentials
Attitudes and Behavior
In 1930s, prejudice and discrimination against Chinese
people were widespread in the United States.
LaPiere travelled across the US with a Chinese couple,
visiting numerous hotels, restaurants, etc. Service was
denied at only 1 plac
Attitudes: an evaluation of an object in a positive or
What is your attitudes toward.[cigarets, ice
cream, self, etc]?
Attitudes consist of 3 elements: emotions, cognition
How do attitudes change?
Social influence: changes in attitudes, beliefs, feelings,
and behavior that result from the comments, actions, or
even mere presence of others.
Conformity: changing ones behavior or beliefs in
response to (often) implicit pressure from o
Self is a rich knowledge structure that guides how we
construe social information.
Self-concept, understanding of the existence and
properties of the self (your answers to a question Who
am I? )
The sense of self depends on situations (multiple selve
More exposures we have to a
stimulus, more we like it.
People like those words that are
mentioned more frequently in
Mere Exposure Effect
Apple > Grapefruits
Broccoli > Leeks
Venezuela > Honduras
What effect does the presence of other people have on
human performance? Would you become energized and
focused or nervous and distracted?
Zajoncs Theory of Social Facilitation
Mere presence of others makes people more aroused,
Social Psychology is the scientific study of the feelings,
thoughts, and behaviors of individuals in social
Question: What cause atrocities like Holocaust?
Ask people involved (e.g., interview, experts).
Grouping Tutorial of Karim Bettache
To make things more fair there are now 3 groups with 6 people and the rest has 5
CHAN, Hiu Ching
CHENG, Ka Pui
CHONG, Wing Lam
LEE, Yan Lam Phoebe
CHAN, Mei Ki
CHENG, Man Chung
CHU, Pak Fong
LEUNG, Chui Ping
CHAN, Pui Yee
KIM, Eun O
LEUNG, Tsz Ying
CHOI HIU MAN
CHAN, Shun Yan
PSY 2620 Social Psychology
2012-13, Term 1
The Chinese University of Hong Kong
1.Course Description: What is the course about?
Humans are social animals. We spend much of our time influencing and being influenced by
others consciously and unconsciously. T
Need for interpersonal relationship (need
to belong) is basic just like our needs for
food, water, and safety.
Just like other needs, deficiencies
Maslows hierarchy of needs
Harry Harlow raised monkeys that had no