Name H H H H H H H H H H H H H H H H Ja Ja Ja Ja Ja Ja Ja Ja Ja Ja Ja Ja Ja Ja Ja Ja
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 1 1 1 1 1 1 1 1 1 1 1 0 0
2 0 1 0 0 0 1 0
SPSS T-test
1. One-Sample T Test The objective of the test is to test the difference between a sample mean and a known or hypothesized value. To demonstrate the one-sample t-test, we will use the test to determine whether or not the mean probability of bu
SPSS Summary Statistics Our first topic of statistical analysis is the method we use to derive tables of summary statistics from SPSS for Windows. For this purpose we choose the data obtained for Questions 3 in the questionnaire we used for the previous s
SPSS Regression Analysis When both the dependent variable and the independent variables are both continuous, we should use regression analysis to study the correlational relationship between them. Suppose we are interested in if there is any age differenc
SPSS Introduction & Data Entry Introduction In this tutorial, you will be introduced to the basics of the use of a statistical analysis program called SPSS for Windows. You will aim to acquire knowledge of data entry in SPSS for Windows and the way in whi
SPSS Crosstabulation The next function of SPSS for Windows that we are going to show you is how to conduct a Chi-Squared test. For this purpose we have chosen a contingency table between gender and shopping duty. Before we ask the computer to perform any
SPSS ANOVA
1. One-way Anova
You should not use the chi-squared test if the dependent variable is interval-scaled. Instead, ANOVA should be used. In this example, we want to investigate if there is any educational difference in "Likelihood of Buying" the W
Measurement & Scales
If you cant measure it, you cant analyse it.
Alan Tse
Kinsey On Love
Objectives
To
understand the nature and purpose of a scale. To look at various types of scales commonly used in questionnaires and their development. To study the v
CONFIDENTIAL
Sample Market Research Report
RETAILERS REACTIONS TO A SINGLE BRAND STRATEGY
Research Report Prepared for
NEW TASTE DAIRY PRODUCTS LTD
by
Ann Cortez Paul Cheung Geoff Ma Margarette Willis
CONTENT LIST OF TABLES 1. SUMMARY AND CONCLUSIONS 1.1
Return the attached questionnaire by Wednesday, 27 September, and you could win an Economist Desk Diary.
th
Dear Reader, The Economist is conducting a survey to find out a little more about peoples reading habits and preferences. As you have responded to
Learning Objectives
Understand what a research design is and its definition Introduce the various research designs useful for marketing research Understand how to write a research proposal once the appropriate research design has been chosen.
2
Content
Questionnaire Design
Objectives:
To
discuss the principles of questionnaire design. To look into the dos and donts of questionnaire construction.
Content
Guidelines Pre-testing Conclusion
the questionnaire
Guidelines
A questionnaire must be clear, u
Chapter 5
Qualitative Research
1
Learning Objectives
Understand what qualitative methodologies are Understand the controversy surrounding qualitative research Understand the types of marketing decisions that use qualitative methodologies Understand the d
Regression Analysis
Objectives: To study the theory behind regression analysis and its application in marketing research.
Content
The Regression Model SPSS Regression Residual Analysis Piecewise Regression
The Regression Model
The primary purpose of reg
Objectives
To learn the procedures involved in clarifying a research problem To understand the backward market research methodology
Content
The Problem Audit Andreasons Backward Market Research Methodology
Introduction
Ill-Defined Management Problems*
Objectives
To learn the procedures involved in clarifying a research problem To understand the backward market research methodology
Content
The Problem Audit Andreasons Backward Market Research Methodology
Introduction
Ill-Defined Management Problems*
PALMERSTON NORTH OMNIBUS INTERVIEWER BRIEFING NOTES April 2000 Please read these notes before you start interviewing. 1. Before you do anything else, turn to page 7. If the lists of toyshops and liquor outlets in questions 2 and 3 are read out in the same
Hypothesis Testing Testing
Statistical thinking will one day be as necessary for efficient citizenship as the ability to read and write. H. G. Wells
Learning Objectives
Understand the normal distribution and standard normal distribution. Understand what a
Experimental Design
Objectives:
To understand how we can establish causality using experimental designs. To study the various types of experimental designs.
Content
Introduction Terminology and Steps in Experimentation Causal-Study Design Validity in Ex
Crosstabulation
Objectives
To study the use of cross-tabulation for data analysis. To study the test of independence, and the various measures of association. To learn how to use SPSS for crosstab analysis.
Content
Introduction Chi-squared Test Measures
Please eturn this reply slip togetherwith the completedquestionnaireo: r t Office for ChineseManagementDevelopment Department of Marketing City University of Hong Kong Tat Chee Avenue, Kowloon Hong Kong Replv Slip - CRM Survey Pleasefill in the following
r
~ ~',;
:
"';!;~
Mr. Louis Cheng GeneralManager
B es t W es t em R ose dal e on th e P ar k
~
.
~' If~
City University ~5*pxm*~
of HongKong W~fL~!.iL~
Tat Chee Avenue, Hong Kong Kowloon,
8 Shelter Street Causeway Bay The ffice forChinese O
ManagementDeve
Backward Market Research Video Script: Opening SCENE 1 A location in the building, Narrator walks in frame, talks to camera. N: Before the launching of a new product, marketers require a large volume of information in order to devise a comprehensive marke