Chapter 4: Marketing on the Web
1. When creating a marketing strategy, managers must consider both the nature of their products and the
nature of their potential customers.
2. In the four Ps of marketing, the issue of pla
Chapter 9: Electronic Commerce Software
1. Commerce service provider is another name for Internet service provider.
2. Because of software scalability, a high-traffic electronic commerce site, with thousands of catalog in
Chapter 8: Web Server Hardware and Software
1. The Internet connects many different types of computers running different types of operating system
2. When people use their Internet connections to become part of
Chapter 5: Business-to-Business Activities: Improving Efficiency and Reducing
1. An important characteristic of purchasing, logistics, and support activities is flexibility.
2. A purchasing or logistics strategy tha
Chapter 12: Planning for Electronic Commerce
1. The keys to successful implementation of any information technology project are planning and execution.
2. A successful business plan for an electronic commerce initiative s
Chapter 1: Introduction to Electronic Commerce
1. IBM defines electronic business as "the transformation of key business processes through the use of
2. A transaction is an exchange of value.
Chapter 10: Electronic Commerce Security
1. Threats that are deemed low risk and unlikely to occur can be ignored when the cost to protect against
the threat exceeds the value of the protected asset.
2. The element of nec
Chapter 11: Payment Systems for Electronic Commerce
1. Sending bills and receiving payments over the Internet can drop the transaction cost to an average of
50 cents per bill.
2. Credit cards provide assurances for both t
Chapter 3: Selling on the Web
1. All electronic commerce initiatives have the goal of providing revenue.
2. Companies can take their catalog model online by replacing or supplementing their print catalogs with
Is the Social Responsibility of Business
to Increase Its Profits?
Social Responsibility and Stakeholder Theory
R. Edward Freeman
Duty is the Foundation of Morality
What is the purpose of morality? The purpose of morality is to affect our
Kant argues that it is reason, not feelings, sentiment, utility, or
preferences, that makes human beings moral beings.
Final Old exam
In 2009, wheat Corp issued 5000 shares of 100 per convertible preferred stock for 110 per share. One share of preferred
stock can be converted into three shares of wheat 25 par common stock. On 12/31/09, when the market value of the
Chapter: form of business organization (sole, partnership and corporation)
The major traditional business formssole proprietorships, partnerships, and
the simplest form of businessthe owner is the business. Anyone who do
Chapt 30 Bankruptcy law
Provide groudwork for any business or any person who can no longer make
payment on the debts they owe
Provide relief form paying heavy debts
Provide a fir means of distributing a debtors assent among all
Marketing and Society, Marketing Ethics
Key Terms: corporate social responsibility, consumerism, the four rights of
consumers, environmentalism, green marketing, cause-related marketing, social
marketing, and marketing ethics.
"Man ought to regard himself
Key Terms: B2B, order getting, order taking, supporting salespeople, converting
prospects into customers, prospecting, prepared sales presentations, need
satisfaction approach, AIDA, and relationship marketing.
One important advantage of
Channel Policy and Physical Distribution
Key Terms: physical distribution, total cost approach to physical distribution,
indirect marketing channel, direct distribution, indirect distribution, multichannel
distribution systems (multiple distribution), cha
Retailing, E-Commerce, Direct Marketing, and Wholesaling
Key Terms: store retailing, specialty store, department store, warehouse clubs,
superstore, scrambled merchandising, wheel of retailing theory, pyramiding,
direct marketing, telemarketing, electroni
Market Segmentation and Targeting
Undifferentiated marketing is using one marketing strategy to go after an entire market, i.e.,
mass marketing. This does not usually work too well since it is unlikely that every individual will
have the same needs. The s