Chapter 4 Writing For Effect
1. Building goodwill through messages is gratifying to business people personally, but it
is difficult to justify as a profitable business practice.
Answer: False Page: 68 Difficulty: Easy
To create an effective message, your choice of words needs to be guided by your audience and
To communicate clearly, you must use words that your readers are familiar with.
Plain language is defined as
Geert Hofstede defines culture as:
A. the collective programming of the mind which distinguishes the members of one category of people
B. the abstract system of signs common to every community of the world.
C. the universal system of for
Constructing clear sentences and paragraphs involves adaptation to the intended readers.
Writing effectively requires managing the emphasis in your sentences in such a way that your key points
The best organizational pattern for a persuasive message is to say what you want your readers to do right
away and then use the rest of the message to support your point.
Intrinsic benefits are more short-lived than extrinsic
Communication ranks at or near the top of the business skills needed for success.
The higher the position in an organization, the more important communication skills become.
Text messaging is a form of oral comm
Building goodwill through messages is gratifying to business people personally, but it is difficult to
justify goodwill as a necessity for the survival of a business.
Writing in a conversational language helps build goodwill.
Graduates who take part in a paid internship are not more likely to get a job offer than their peers who do
not undertake any internship.
Work experience is an internal factor that needs to be considered when identifying app
When a message is likely to elicit a positive or neutral response from a reader, the direct approach is
In cases when the reader is likely to respond negatively, the direct approach is preferred.
Dear /Mr. Hassan Maghrbia
We have given repeated verbal warnings to you regarding your careless about
hygiene and uniform not wearing during duty hour. So we are writing this warning
letter to you. Please sig
Date: 1ST December2014
To:Human Resources Manager
West Berkshire Council
West Berkshire, Newbury
Dear Sir/ Madam,
I am applying for the position of children social care recruitment & retention Manager in
your company according to the ad
Date: 1st December2014
To:Human Resources Manager
Dubai Islamic Bank
Dear Sir/ Madam,
I am writing to express my interest in acquiring a position at Dubai Islamic Bank. I am
very familiar with the banks excellent reputatio
Better English Speaking Skills
Improving your English speaking skills will help you communicate more easily and
effectively. But how do you become a more confident English speaker?
Practice where you can, when you can. Any practice is good whether you spe
DEC 6, 2014
Mr. khalifa Ahmed
Al Fahidi St.Dubai
Dea Mr. Khalifa Ahmed
Thank you kindly for purchasing the diamond ring from our DAMAS
Company For your information you are three month late for the payment
we hope to receive our payments the next week
Sheikh Zayed tower
AbuDhabi, United Arab Emirates
Applicant number: 332200
Title. Range Rover Apology
Dear Mr. khaled
Range Rover would like to apologies for a mistake our accountant has
done, for over charging you 5000dhs o
October 6, 2015
To: all employees and students
From: Abdulaziz ALmotawaah
Dean of business administration college
Subject: The international business conference
I am glad to invite all of you to attend the inte
OCT 9, 2016
United Arab Emirates
Dear Mr. Emad Saleh
Subject: Refusal request
I am writing with regard to your application of credit.
I am afraid I will not be able to accept your application for more credit due
and Meaning of Colors
What is it about the rainbow that gives most
people a sense of happiness? Sure, it signifies the
calm after a storm, but the colors themselves
have an effect on our minds.
There is a reason why people prefer certain co
MOROCCAN PURE ARGAN OIL
SABZZ ARGAN OIL COMPANY
29th October 2014
Sheikh Zayed Road
Dear Mrs. Thomas:
If youve ever wanted to stop looking old, sick and tired and experience total health and
Format for Writing a Business Letter
Letter writing is an essential skill. Despite the prevalence of emails and text messages, everyone
has to write letters at some point. Letters of complaint, job applications, thank you letters, letters
Research studies indicate that negative news is received more positively when there is no preceding
When writing bad-news messages, a preceding explanation can convince the reader that the writer's
position is co
Each persons way of developing a piece of writing for a given situation is unique.
The process of writing moves from planning to drafting to revising, and is strictly a linear activity.
Chapter 10 Basics of Report Writing
1. As defined in the text, a report is any casual, routine exchange of information in
Answer: False Page: 294 Difficulty: Easy
Learning Objective: 1
AACSB Standard: 1
Rationale: The text d
Chapter 7 Indirectness in Bad-News Messages
1. Negative messages are received more positively when presented directly followed by
Answer: True Page: 164 Difficulty: Easy
Rationale: Most people accept bad news w
Chapter 6 Directness in Good News and Neutral Messages
1. Message situations that are clearly good news appropriately are written in the indirect
Answer: False Page: 111 Difficulty: Easy
Rationale: The writer will have to decid
Chapter 9 Strategies in the Job-Search Process
1. An accounting major who worked his way through school as a part-time janitor should
conceal this information in his search for a first job after graduation.
Answer: False Page: 241 Dif
Chapter 8 Indirectness in Persuasive Messages
1. The best organizational pattern for a persuasive message is to say what you want your
readers to do right away and then use the rest of the message to support your point.
Chapter 5 The Writing Process and an Introduction to Business Messages
1. There is one recommended writing process that all business writers should use.
Answer: False Page: 87 Difficulty: Medium
Learning Objective: 1 AACSB Standard: 1
Chapter 3 Construction of Clear Sentences and Paragraphs
1. Because long sentences are hard to understand, the business writer should make no
sentence longer than 25 words.
Answer: False Page: 49 Difficulty: Easy
Rationale: Long sente