1. CRM is Customer relationship Management:
CRM consists of managing all points of the customers relationship in an
organization to increase customer loyalty, customer retention and the
profitability of the organizations.
CRM aids in studying the buying p
SEMESTER SPRING 2015
MIST 301 INTRODUCTION TO BUSINESS INFORMATION SYSTEMS
Case Study 1: Consolidating Touch points for Saab
Cars USA imports more than 37,000 Saab sedans, convertibles, and wagons annually and distributes the
cars to 220 U.S.
Information System Basic Concepts
Data: are raw facts that explain the characteristics of an event. For example,
characteristics for a sales event could include the data, item number, item description,
quantity order, customer name and shipping details.
Running Head: Case Study
Case Study Questions
1. Business impact of credit bureaus data quality problems
Data quality problems have got significant effects to the credit bureaus themselves, the
Case Study 1 Pandora and the Freemium Business Model
Word Count: 1648
Q1: Compare Pandoras original business model with its current
business model. Whats the different between free and freemium
In the beginning Pandora tried to get musi