Running Head: BRANDS LIFE
DO BRANDS HAVE FINITE LIVES?
Name of the Institute
The Brand is different from the product. The Brand is a product from a known source that
allows the company to charge a premium for their val
Question , ,
Discuss at least two instances of multicultural marketing that you are aware of in the UAE.
Multicultural marketing means recognizing and knowing what each customer from different
culture need and providing them with their wants and n
Question. How do personal traits such as personality and attitude affect consumer buying behavior ?
Personality is, consistency in a persons way of operating that is, long-term consistency in their particular ways of
perceiving, thinking, acting a
Question, Looking back once again at the most expensive acquisition you made in the last five years, what were the
types and levels of risk associated with making that purchase? In general, how can such purchase risks be mitigated
for a buyer?
Question, Differentiate between classical and operant conditioning, and explain how these may be used to explain
aspects of consumer buying behavior.
Classical conditioning: learning that occurs when a stimulus eliciting a response is paired with
DQ1. Why are Economic Man models of consumer behaviour often unrealistic?
Attempt to use the model outline to explain a purchase you made in the last year purely on an
economic (price/utility/value) basis.
Economic man: A theoretical being who has perfect
Q1- What was the most expensive item that you purchased in the last five years?
Why and how did you purchase that product or service? Why did you select the
particular supplier and/or brand of product that you chose?
Three years ago when I d
Differentiate between Push and Pull marketing communications strategies, indicating for
which consumer buying situations each would be preferable.
Pull strategy communications strategy focuses on the end consumer rather th
Question , AURAK has appointed you Chief Marketing Officer for the University. How would you attempt to influence
consumer buying behaviour for parents or individuals seeking to select an undergraduate degree program, assuming
they reside in
a) Ras Al Kh