Information System Basic Concepts
Data: are raw facts that explain the characteristics of an event. For example,
characteristics for a sales event could include the data, item number, item description,
quantity order, customer name and shipping details.
SEMESTER SPRING 2015
MIST 301 INTRODUCTION TO BUSINESS INFORMATION SYSTEMS
Case Study 1: Consolidating Touch points for Saab
Cars USA imports more than 37,000 Saab sedans, convertibles, and wagons annually and distributes the
cars to 220 U.S.
1. CRM is Customer relationship Management:
CRM consists of managing all points of the customers relationship in an
organization to increase customer loyalty, customer retention and the
profitability of the organizations.
CRM aids in studying the buying p