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Discussion Question 2 (CLOs covered :_1 )
Who are the most serious competitors to your chosen product or service and what do you believe
is the cause for the success of these competitors? How is your chosen product or service
surviving with this competiti
Discussion Question 1 - (CLOs covered: 1, 2 and 3)
The "form vs. function debate applies in many arenas in business, including marketing. Some
marketers believe product performance is the most important. Other marketers believe that the
look, feel and oth
Q. It has been estimated that the average person may be exposed to over 1,500 ad or brand
communications per day. Keep a diary of all the significant ads, commercials, billboards,
pop-ups, and spam messages you receive in a three day period. Reflect on wh
Discussion Question 2
Is brand loyalty as important a factor today as it was 10 15 years ago? Why or why not?
Gone are the days when there were very few players in the market and people could make
easy choices from small selection of products. That time m
Discussion Question 1 (CLOs covered : 2)
Identify a new product that you have seen introduced recently that totally failed in the market.
What could have been done differently in the new product development process to prevent the
Fire Phone, desi
Discussion Question 1 (CLOs covered :_1,3,5)
Many marketing researchers have their favorite research approaches or techniques. Some
researchers maintain that the only way to really learn about consumers or brands in through
qualitative research. Others co
Discussion Question 2 - (CLOs covered:_3 , 4_)
Consider the many means of differentiating products and services. Give an example of those
differentiation strategies that have the most impact on your choices? Explain why? Can you think
of certain brands th
Running head: ENVIRONMENTAL ANALYSIS OF XIAOMI REDMI
Environmental Analysis of Xiaomi Redmi
Xiaomi Inc. is the worlds 4th largest producer of smartphone in the world after Samsung,
Apple and Huawei with over 5000 employees worldwide (IDC, 2015). Xiaomi In
The process of selection at
IIM C consists of a Written
Discussion Question 1 (CLOs covered :_ 1, 3, 6)
Think of your favorite retailers. How have they integrated their channel system? How would you
like their channels to be integrated? Do you use multiple channels from them? Why or why not?
Retailing is a fas
Discussion Question 3 - (CLOs covered: 2, 3)
What do you think will be the most important retail trend over the next 10 years and why? What
implications will it have?
Over the past few years we have seen the drastic change in the shopping trends of the
360 Degree Feedback
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Explain What is 360 Degree Feedback
Describe the History of 360 Degree Feedback
Explain the Uses of 360 Degree Feedback
List the Advantages 360 Degree Feedback
List the Disadvantag
1) Are the sky-high valuations for e-commerce firms justifiable and sustainable?
Would it be the next bubble in the tech industry?
The E-commerce boom that we have seen since the emergence of Flipkart is the
start of another revolution in the Indian IT st
Roll no. _
1. This is a closed book, closed notes examination. Use of calculator is allowed but laptops, mobiles, and
PDAs are not allowed.
Indian Institute of Management, Ahmedabad
Time: 9.30 am to 11.00 am
13 September 2014
(PGP, ABM, First Term)
Part I: Score = (4 * number of correct answers) (2 * number of incorrect answers)
Published in Graham J. Hooley and Michael K. Hussey (Eds.),
Quantitative Methods in Marketing, Second Edition.
London: International Thompson Business Press, 1999, pp. 92-119.
Forecasting for Marketing
J. Scott Armstrong
The Wharton School, University of
ANKIT BHAGERIA | SECTION-B
RekaCem: Learning: Ientifying the customer. And
differentiating between customer and consumer.
Financials were around house painting dimensions.
Subtract window size. How many 1.5 kg packs used,
5 kg packs. Smaller packs come o
Bailment & pledge
Delivery of goods by 1 person to another for
some purpose contract: to return after use
or to dispose as asked by the person who
delivered the goods
Bailor: who gives
Bailee : who takes
What is guarantee?
How many parties are involved in the
contract of guarantee?
A: Buyer: Principal Debtor
B: Seller: Creditor
C: Surety or Guarantor
Between Creditor and Principal Debtor
Sale and Quality of Goods
OF A CONTRACT OF SALE
Section 4 defines a contract of sale as a
contract whereby a seller transfers or
agrees to transfer the property in goods to
the buyer for a price
ESSENTIALS OF A CONTRACT OF SALE
From the defini
Saffola Masala Oats
Approach: Understanding the Market
Though the flavoured oat segment in India is fairly new and Saffolas success has saw many large players enter
the market. These players have historically be