Different factors affect consumer buying behavior. Buying behavior is never
simple; yet understanding it is an important task of a management.
Consumer Buyer Behavior: refers to the buying behavior of final
consumers, which are individuals and households
To create value for customers and to build meaningful relationships with
them, markets must first gain deep insights into what customers need and
Companies use such customer insights to develop competitive advantage.
Such insights come from good m
Major goal for marketing:
1- Bring Customer
2- Retain (hold) Customers
How do you retain customer?
By building relationship with them
Ex: Shop Card the more you buy the more points you get [Sephora card]
What do Marketers do?
They satisfy customers NEED
Management covers three things:
Planning Implementation Control (evaluation) 3 important things in
Three levels of Management:
1- Top Management (long-term)
2- Middle Level Management
3- Lower or Junior Level Management (Supervisors, Junior peo
If you were to have a villa, but you cant sell it for the expatriates and its cost is 10
million, how do you sell it?
Either rent it for the expats, or sell it to the Locals.
There are factors that could influence our marketing strategies like:
Market segmentation reveals the firms market segment opportunities.
The firms now has to evaluate the various segments and decide how many
and which segments it can serve best.
In evaluating different market segments, a firm must look at three factors:
Chapter 11 Stockholders' Equity: Paid-In Capital
Chapter 11 Stockholders' Equity: Paid-In Capital Answer Key
True / False Questions
1. When a stockholder sends in a proxy statement to a corporation he or she owns stock in,
they relinquish their voting rig