CLASSIFYING RETAIL FIRMS
Retail industry is changing rapidly.
Over time, different types of retailers have
The most basic characteristics of retailer is retailmix .
Four elements of retail mix are particularly useful
for classifying retailers
Khyati ShettyDatta (MU Dubai)
Consumer behavior may be defined as the decision process and physical activity individuals engage
in when evaluating, acquiring, using, or disposing of goo
Khyati Shetty Datta (MU-Dubai)
What Influences consumer needs and their consuming behavior
Consumer buying behavior is influenced by cultural social and personal factors.
FAMILY INFLUENCE ON
Family Life Cycle Stages
1) Young Single ( Bachelor)
Stage (Xbox Kinect)
(Buy Products as an
expression of individuality
and newly achieved status)
2) Young Married
(Start up expenses )
3) Young Marri
cfw_ aaker on branding
BY DAVID AAKER
BEYOND FUNCTIONAL BENEFITS
vp/aaker on branding
THERE IS A COMPULSION to focus on a BMW, energetic with Coke or warm when
receiving a Hallmark card. Evian, with it
AND BUILDING SELFMANAGED TEAMS
Intrinsic Rewards-the personal satisfaction
you feel when you perform well and
Extrinsic Rewards-Something given to you
by someone else as recognition for good
work, includes pay raise,
Developing and Pricing Products
WHAT IS A PRODUCT?
Product: Any physical good, service or idea
that satisfies a want or need plus anything
that would enhance the product in the eyes of
consumers , such as the brand .
Value-Good quality at fair price. Wh
Channels of Distribution
A channel of distribution is a particular way to
direct products from producers to consumers.
Moving the product from manufacturer to the
final user is an intermediary.
Management and Leadership
Management-The process used to
accomplish organizational goals
through planning, organizing,
leading, and controlling people and
other organizational resources.
The Functions of
Marketing activities used to communicate
to consumers about the organization, its
products, its activities, and to directly or
indirectly expedite exchanges.
The Promotional Mix
What is Marketing?
Process by which individuals and
groups obtain what they need and want
through creating and exchanging
products and value with others.
More simply: Marketing is the
delivery of customer satisfaction at a
Unity of command
Hierarchy of authority
Division of labour
Subordination of individual interest to general
Degree of centralization
Clear communication channels
Order, equity,espirit de corps
FORMS OF BUSINESS
A person wanting to set up a business has to
consider what legal form organisation should
Factors influencing this decision are:
How many owners the business is going to
What is the tax position of the business
International Power, Electronics and Materials Engineering Conference (IPEMEC 2015)
The stability analysis of 3-RPR wind tunnel test bed based on
Ziyan Shao, Wenjia Chen, Yongjin Hu, Guanjian Li
College of Mechanical Engineering, Yangzhou Univer
NONSTORE RETAIL FORMATS
Catalog and Direct-mail Retailing
Television Home Shopping
Vending Machine Retailing
Also called e-tailing and internet retailing
A retail format in w
the marketing offering or
message is in the right place, for the
Target market to access to it.
occurs when a stimulus comes
within the range of someones sensory