Q : assess some potential differentiators to help marketers in
developing their physical product and service differentiation
To be branded, physical products and services must be
differentiated. Physical products: vary in
Chapter 2 - Developing Marketing Strategies and Plans
Strategic planning is the process of developing and maintaining a strategic fit between the
organizations goals and capabilities and its changing marketing opportunities.
The following model illustrate
Chapter 15 Designing & Managing Integrated Marketing Channels
Marketing channels & Value Network
Q. Analyze two strategies for managing intermediaries of marketing channels, contrasting
when each strategy is particularly appropriate.
Most producers do not
Resume Grading Rubric
fonts colors &
Importance of product quality
Name: Mohamed Ezzat
Supervised by : DR Nagwa
Why marketers use quality to create customer
Managing quality is crucial for smal
Designing and managing services.
The nature of services and its distinctive characteristics.
Q: define services. Giving examples and showing how range of
service offerings makes it difficult to generalize without a few
Q: Analyze 2 strategies for managing intermediaries of marketing
channels, contracting when each strategy is particularly
Most producers dont sell their goods to the final users, between
them stands a set of intermediarie
Q: Justify why marketing excellence with services requires
excellence in 3 broad strategies. Diagram a simple model to
support your argument.
1. External marketing: describes the normal work of preparing,
pricing, distribution and promoting the service to
Corporate strategy planning
Strategic planning:- Is the process of developing and maintaining
a strategic fit between the organizations goals and its changing
The following model illustrate the strategic planning,
Setting product strategy
Q : As a marketer classify products , demonstrating that each
type has an appropriate marketing mix strategy.
Products fall into three groups according to durability and
1.Non durable goods : are tangible goo
Analyze the six-step procedure for setting pricing policy.
demonstrating factors leading to less price sensitivity use curves
to detect reactions with different price sensitivity.
Companies Follow Six-Steps procedures for setting its
Crafting the brand positioning
Positioning strategy is the act of designing a companys offering
and image to occupy a distinctive place in the minds of the target
market. The goals is to locate the brand in the minds of consumers
to maximize the
Tutorial No: 2
1- The _ holds an organization's performance to be directly due to the
decisions and actions of its managers, whereas the _ holds an
organization's performance to be due to external forces outside the
subjective view; objective v