Tutorial No: 2
1- The _ holds an organization's performance to be directly due to the
decisions and actions of its managers, whereas the _ holds an
organization's performance to be due to external forces outside the
subjective view; objective v
Chapter 2 - Developing Marketing Strategies and Plans
Strategic planning is the process of developing and maintaining a strategic fit between the
organizations goals and capabilities and its changing marketing opportunities.
The following model illustrate
Chapter 15 Designing & Managing Integrated Marketing Channels
Marketing channels & Value Network
Q. Analyze two strategies for managing intermediaries of marketing channels, contrasting
when each strategy is particularly appropriate.
Most producers do not
Chapter 13: Designing and Managing Services
The Nature of service and its distinctive characteristics
Q. Explain how the range of service offerings makes it difficult to generalize without a few
further distinctions by giving examples, and assessing the d
Chapter 20 Introducing New Market Offerings
New Product Offerings and Categories
Q. Contrast the new products categories (types) and ways to create them. Give examples
and use a simple model to illustrate your answer.
Categories of new products
Faculty of Financial & Administrative Science
Marketing Research BM638
Chapter 11 Survey Methods
Supervised by: Prof. Dr. Tarek Taha
Classification of Survey Methods
Survey methods: A structured
questionnaire given to a populati
Chapter 3 Research Design, Secondary & Syndicated
Q. Assess tasks involved in any research design, contrasting the
exploratory research as an example of a marketing research design.
A research design is a framework or blueprint for co
Chapter 2 - Defining the Marketing Research Problem and Developing an
Defining the Marketing Research Problem
Q. Explain the process of formulating the marketing research problem.
The process of formulating the research problem involves some task
Chapter 1 Introduction to Marketing Research
Marketing Research Definition and Process
Q. Assess the rationale for the steps involved in the marketing research process.
Marketing Research is a systematic and objective identification, collection, analysis,
Chapter 4 Qualitative Research
Qualitative research versus Quantitative Research Methodology
Q. Differentiate between qualitative research methodology and Quantitative research methodology
with respect to the overall objective, data collection techniques,
Resume Grading Rubric
fonts colors &
Importance of product quality
Name: Mohamed Ezzat
Supervised by : DR Nagwa
Why marketers use quality to create customer
Managing quality is crucial for smal
Designing and managing services.
The nature of services and its distinctive characteristics.
Q: define services. Giving examples and showing how range of
service offerings makes it difficult to generalize without a few
Q: Analyze 2 strategies for managing intermediaries of marketing
channels, contracting when each strategy is particularly
Most producers dont sell their goods to the final users, between
them stands a set of intermediarie
Q: Justify why marketing excellence with services requires
excellence in 3 broad strategies. Diagram a simple model to
support your argument.
1. External marketing: describes the normal work of preparing,
pricing, distribution and promoting the service to
Corporate strategy planning
Strategic planning:- Is the process of developing and maintaining
a strategic fit between the organizations goals and its changing
The following model illustrate the strategic planning,
Setting product strategy
Q : As a marketer classify products , demonstrating that each
type has an appropriate marketing mix strategy.
Products fall into three groups according to durability and
1.Non durable goods : are tangible goo
Analyze the six-step procedure for setting pricing policy.
demonstrating factors leading to less price sensitivity use curves
to detect reactions with different price sensitivity.
Companies Follow Six-Steps procedures for setting its
Crafting the brand positioning
Positioning strategy is the act of designing a companys offering
and image to occupy a distinctive place in the minds of the target
market. The goals is to locate the brand in the minds of consumers
to maximize the
Q : assess some potential differentiators to help marketers in
developing their physical product and service differentiation
To be branded, physical products and services must be
differentiated. Physical products: vary in