International Business: The New Realities, 3e (Cavusgil)
Chapter 1 Introduction: What Is International Business?
1) International business is primarily carried out by individual companies.
Absolut (Pernod Ricard USA) 11.1 million cases sold
Jameson (Pernod Ricard USA) 4.7 million cases sold
The No.1 Irish whiskey worldwide (with 65% market share in volume globally), Jameson
continued to drive growth in the booming category. Jamesons strengt