Absolut (Pernod Ricard USA) 11.1 million cases sold
Jameson (Pernod Ricard USA) 4.7 million cases sold
The No.1 Irish whiskey worldwide (with 65% market share in volume globally), Jameson
continued to drive growth in the booming category. Jamesons strengt
International Business: The New Realities, 3e (Cavusgil)
Chapter 1 Introduction: What Is International Business?
1) International business is primarily carried out by individual companies.