Not too easy. Not too difficult.
Public Relations & Marketing Communications
BUS 220 - Principles of Marketing 3 Credits An introduction to the process of creating and fulfilling consumer and organizational needs through strategies involving the conception, pricing, promotion and distribution of ideas, goods, and services in a market economy. BUS 240 - Management & Organizational Behavior 3 Credits This course focuses on the role of the manager in contemporary business and explores behavioral science concepts and research directed toward understanding human behavior and management within organizations. COM 105 - Public Speaking 3 Credits A study of the principles and processes of oral communication with emphasis on speech design and delivery. Vocal and linguistic skills will be practiced. Critical thought will be developed through analysis of current and historical speeches. COM 260 - Mass Media 3 Credits A consideration of the cultural, psychological, social, ethical, legal and aesthetic aspects of television, radio, film, print journalism, new communication technologies and other mass media channels in contemporary society. A study of the processes and effects of mass communication systems with student involvement in media appreciation. DSN 112 - Foundations in Design 3 Credits This project-based course builds a foundation for meaningful and effective visual communication. Areas of focus include: the formal elements and principles of design, visual problem solving, the creative process, and knowledge and skills for the production of visual works. Students will utilize a variety of media, tools, and processes including Adobe software applications; no prior experience with Adobe software is necessary. This course is also ideally suited for non-majors who wish to fulfill the university Arts requirement. Not open to students with Credit for ART 110 and ART 111 except with permission of the instructor. Not open to students with Credit for ART 112. Fee.
Hours per week:
Advice for students:
This course is designed to advance student writing, editing, and speaking abilities especially in the context of media relations and overall relationship building. Public Relations practitioners must be effective communicators and this course will offer intensive workshops to build skills learned in lower-level PRS courses