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BBA 1120 Managerial Marketing

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  • Top Course Tags

    A Few Big Assignments

    Final Paper

    Meetings Outside of Class

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    • Profile picture
    Aug 25, 2016
    | Would highly recommend.

    Pretty easy, overall.

    Course Overview:

    Marketing is the sum of the activities undertaken by a company to stimulate sales of its product or services with its customers. The marketing objective is to create, promote and distribute products or services, at a price and quality deemed valuable by the company’s customers, in order to create value and profit for the company. Maintaining a strong and compelling value proposition and long-term relationship with the company’s customers are vital for the company’s continued success and require constant monitoring of market, environmental, technological and competitive forces. Marketing is therefore integral to establishing a company’s strategic direction. This in turn makes marketing skills and perspective essential to the success of all business managers in any business.

    Course highlights:

    In this course, you will learn how marketers:  Use core marketing concepts to evaluate marketing scenarios  Analyze and assess complex marketing challenges  Value quantitative and qualitative analysis  Develop an integrated marketing plan Through case study discussions, written case write-ups and formal presentations and project report, you will learn to:  Develop a comprehensive marketing analysis  Build a persuasive argument  Express that argument extemporaneously in the classroom among peers, in writing and in with the aid of visuals in a formal presentation  Make marketing decisions backed by solid reasoning  To listen critically and respectfully to the ideas of classmates.

    Hours per week:

    0-2 hours

    Advice for students:

    In each session of this course we will analyze and solve marketing problems from an assigned case study. We will use our time together in the classroom to sharpen our skills in diagnosing problems and to build a framework to understand and leverage marketing’s complexities. To benefit from this approach, each student must come to class prepared with an analysis and solution for the marketing opportunity or challenge at hand, not just 3 a regurgitation of case facts. Class time together will follow a discussion format, with a constant challenging of viewpoints from the instructor and student alike. Each class will focus on an individual case. One student will be randomly selected at the beginning of each class to “open” the discussion, and to provide a 3-5 minute overview of the basic facts

    • Spring 2016
    • muchai
    • Profile picture
    Aug 08, 2016
    | Would recommend.

    Pretty easy, overall.

    Course Overview:

    This course deals with management on the department or the field of marketing which is important in any firm.

    Course highlights:

    Marketing of the business and efficiency in management

    Hours per week:

    3-5 hours

    Advice for students:

    Students considering to take this course should be ready to work smart and pass the easy exams that are always associated with this course.

    • Spring 2012
    • mureithi
    • Yes
    • A Few Big Assignments Meetings Outside of Class Final Paper

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