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BAC 413 Marketing of Financial Services

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Marketing of Financial Services Questions & Answers

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Marketing of Financial Services Questions & Answers


Marketing of Financial Services Advice

  • Average Rating

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    Overall Rating Breakdown
    • 1 Advice
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    Many Small Assignments

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    • Profile picture
    Jul 12, 2016
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    I would highly recommend this course for a student. This course reflects the realities at the practical world. Learning concepts on how to market the financial services is really significant. This course lays a great foundation for the finance students. This course took my skills in the field of finance to the next level. It has really helped in the job market since I can market the services with little or no qualms.

    Course highlights:

    I learnt about the types of the financial services in the market, consumer behavior, the consumer purchasing decision, qualities that a good marketer should have, pricing strategies and challenges faced in the marketing of the financial services. This course also entailed a bit of presentations and this saw me take my presenation skills yet further.

    Hours per week:

    6-8 hours

    Advice for students:

    For the students considering taking this course, I will advice you to be prepared for presentations, group discussions and integration of the classroom concepts with the practical world. Through much discussion and reading , you will find this course really easy. One has to focus on understanding the concepts because most of the questions are applications and one has to have a thorough knowlegde.

    • Fall 2014
    • Dr John Mugubi
    • Yes
    • Many Small Assignments Participation Counts Requires Presentations

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