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BAC 413 Marketing of Financial Services

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  • Top Course Tags

    Always Do the Reading

    Background Knowledge Expected

    Many Small Assignments

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    • Profile picture
    Jan 23, 2017
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    Because it is a core unit in finance and marketing of financial services is the main content in finance.If you want your financial firm to succeed first learn your client and how to reach them,how to handle them and what is their taste and preferences.

    Course highlights:

    1.what are financial services and products. 2.types of financial services. 3.How to handle financial underwriters. 4.Buyers perspective and banks . 5.Terms of financial products. 6.Purchasing of financial services 7.product life cycle 8.how to improve product after the maturity state.

    Hours per week:

    3-5 hours

    Advice for students:

    Practice a lot of marketing and it will help you understand easily. Have positive attitude and it will reward you . Work hard nothing comes easy

    • Summer 2016
    • Mrs. Salome Musau
    • Yes
    • Background Knowledge Expected Always Do the Reading
    • Profile picture
    Jul 12, 2016
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    I would highly recommend this course for a student. This course reflects the realities at the practical world. Learning concepts on how to market the financial services is really significant. This course lays a great foundation for the finance students. This course took my skills in the field of finance to the next level. It has really helped in the job market since I can market the services with little or no qualms.

    Course highlights:

    I learnt about the types of the financial services in the market, consumer behavior, the consumer purchasing decision, qualities that a good marketer should have, pricing strategies and challenges faced in the marketing of the financial services. This course also entailed a bit of presentations and this saw me take my presenation skills yet further.

    Hours per week:

    6-8 hours

    Advice for students:

    For the students considering taking this course, I will advice you to be prepared for presentations, group discussions and integration of the classroom concepts with the practical world. Through much discussion and reading , you will find this course really easy. One has to focus on understanding the concepts because most of the questions are applications and one has to have a thorough knowlegde.

    • Fall 2014
    • Dr John Mugubi
    • Yes
    • Many Small Assignments Participation Counts Requires Presentations

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