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MANAGEMENT DMS 411 Business research methods

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    • Profile picture
    Jul 23, 2016
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    Research is like the backbone of development in any field that strives in bringing forth the best in terms of goods and services. Market research is used to identify potential markets, the needs and wants of each, how those needs and wants can be met, how products and services could be packaged to be most accessible to customers and clients, the best pricing for those products and services, who the competitors are and how best to complete against each, potential collaborators and how to collaborate with each -- and many other applications of research. Organizations can conduct this research without having to have advanced skills.

    Course highlights:

    Planning the Research Selecting Which Business Method to Use How to Select From Among Public Data Collection Tools Method: Appreciative Inquiry Method: Case Study Design Method: Focus Groups Method: Interview Design Method: Listening Method: Questioning (face to face) Method: Questionnaires Method: Surveys Analyzing, Interpreting and Reporting Results General Information and Resources Ethics and Conducting Research

    Hours per week:

    6-8 hours

    Advice for students:

    Research is core to development of a business, having the most basic of research skills, the market can be established and developed with a dynamic demand that never fails. Business research methods would equip persons with dreams that need to be backed up with an essential intellectual resource that is worth the economy of any given nation.

    • Summer 2014
    • NoProfessor
    • Always Do the Reading

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