Assignment #1 Case study report
Group Assignment (4 students in each group)
MeadWestvaco Corporation case study
Please read pages 24-40 in your textbook relating to MeadWestvaco Corporation (McNurlin, Sprague and
Bui, 2009). In particular foc
STRATEGIC USES OF INFORMATION TECHNOLOGY
Bricks-and-Clicks Companies with a dual physical and Internet presence, becoming a hybrid of brickand-mortar and dot-com.
Customer Relationship Management (CRM) Using IT to know much more
STRATEGIC INFORMATION SYSTEMS PLANNING
Advanced Technology Group A group within the IS department that is responsible for
spotting and evaluating new technologies, often by conducting a pilot project.
Critical Success Factors (CS
THE TOP IS JOB
Business Visionary One of the CIOs roles where the CIO will need to believe, and then
convince others, that the Internet will lead to new business models. This makes the CIOs role a
main driver of strategy.