Learning (OL) & competitive
(Not in the Book)
Within strategic alliances in Saudi Arabia
Why is this interesting?
1) The impact of MNCs of distributors is ill explored
2) The distinctivene
Vision without action is a
daydream. Action without vision
is a nightmare.
To be the company that best
understands and satisfies the
product, service and selffulfillment needs of women globally.
To become the world's leading
WHY CONDUCT A SWOT
It imposes a structure and discipline on managers
- their understanding of where their companys
position and situation.
- their ability to establish the groundwork for t