Chapter 1: Internet Marketing as Part of the Marketing Communications Mix
_ is the communications protocol that provides the common language of
c. The graphic browser
REF: p. 4
_ is the fe
1. What are the broad outlines of Web 3.0?
a- Real-time: When researching, the results are displayed in near-real time. Like what the tweets and news
feed trending at the moment.
b- Semantic: Is the ability to understand user intent
CUSTOMER RELATIONSHIP MANAGEMENT
(MANAJEMEN HUBUNGAN PELANGGAN)
Customer Relationship Management (CRM) merupakan salah satu sarana
untuk menjalin hubungan yang berkelanjutan antara perusahaan dengan para
The Internet marketing paradigm includes both marketing inputs and
marketing actions. Discuss the major components of both the inputs and the actions.
Internet Marketing Inputs
1. Internet Business Models
c. Multichannel Marke
Chapter 5: Online Branding and Video Marketing
Among the factors that have created consumer expectations for on-demand media
a. smartphones and tablets.
b. the Internet itself.
c. both of the above.
REF: p. 117
_ is o
Chapter 6: Display Advertising and Other Customer Acquisition Techniques
Which of the following is a true statement about acquisition of online customers?
a. Acquisition of online customers can be accomplished only online.
Chapter 8: Search Marketing: SEO and PPC
A site that lists items by topic is called a:
b. paid placement.
c. search engine.
REF: p. 200
_ is the development of web pages in a manner that is friendly to search eng
Chapter 7: Email Marketing to Build Consumer and Business Relationships
The term used to describe the expressed willingness of consumers to receive further
promotional material from the marketer is:
Chapter 4: The Direct Response and Database Foundations of Internet Marketing
The Four Is of Internet marketing include:
a. information-driven, intuitive.
b. integrated, immediate.
c. involving, interactive.
REF: p. 82
Chapter 2: The Internet Value Chain
One of the ways in which the Internet is changing business is:
a. increasing the reliance on hierarchical organizations.
b. making market share less important.
c. increasing the need for speed and agi
Chapter 3: Business Models and Strategies
_ is an important element of any business model.
a. Value proposition
b. Competitive analysis
c. Financial forecasting
REF: p. 63
A business model is:
a. how a company makes money.
Chapter 16: Mobile Marketing and Related Developments
The adoption stage in which a new product has become a part of the users lifestyle is called:
a. permanent adoption.
_ is a prod
The generic objectives of marketing:
Customer acquisition. is a foundation goal of all marketers. In order to grow and thrive,
all businesses must attract a continuing stream of new customers. Internet marketing adds
other communications channels and