Chapter # 1 The Meaning of Marketing.
What is marketing?
Marketing is an organizational function and a collection of processes designed to plan for, create, communicate,
and deliver value to customers. Marketing also builds effective customer relationship
Corporate Social Responsibility (CSR) should not be classified as an activity related to
charity nowadays. This is extended beyond this charity concept. It is an integration of
social, environmental and ethical issues with a companys business proc
There ara various marketing functions which are performed be
different marketing teams and other departments also. Some of the
important marketing functions are as follows:
Distributing: Is starts from conceiving an idea, processing it and gettin