6023_BusinessWritingClear(fin) 8/16/07 2:36 PM Page iii
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Copyright 2007 LearningExpress, LLC.
All rights reserved under International and Pan-American Copyrig
This paper argues that to understand the legitimacy of a culture we need to
investigate its relation to the archive, the site for the accumulation of records.
Archive reason is a kind of reason which is concer
A single, countable noun must have an article if there is no other number, determiner or
possessive (e.g. two, our, this). If the noun is plural, an article may not be necessary. Look first
at your noun:
our house you do not need an article, because you a
An adjective is a word or set of words that modifies (i.e., describes) a noun or
pronoun. Adjectives may come before the word they modify.
That is a cute puppy. She likes a high school senior.
Adjectives may also follow the word they modify:
English grammar: If clauses & conditional sentences
There are four basic types of conditional sentences in the English language. Each type has
two parts - the main clause and the if clause.
Zero conditional: I take my umbrella if it rains.
SENTENCES, UTTERANCES, DEIXIS, AMBIGUITY
(A) SENTENCES AND UTTERANCES
Answer the following questions by Yes/No reply (and explain your answer).
1. Do all (authentic) performances of Macbeth begin by using the same sentence?
2. Do all (aut
Introduction to semantics
Cruse, A. (2011) Meaning in Language: An Introduction to Semantics and Pragmatics. OUP.
Hurford, J. R. (2007) Semantics: a coursebook. CUP.
Palmer, F.R. (1981) Semantics. CUP.
Semantics vs. Meaning
Semantics (Gk sema
Case study 2
Week 2 Assignment: Case Analysis 2
Organizational Communication COMM321-F1FF
Professor Diane August, Ph.D.
October 19, 2016
Case Study: GreenBean Coffee
Case study 2
Summarize the case in concise languag
attendees towards completion of a draft plan. Any other
command just starting the strategic planning process is
strongly advised to use a trained facilitator.
109Strategic Management for Senior Leaders: A
Handbook for Implementation
Naval Air Facility Was
You dont get rid of mistrust overnight. Following the
plan makes people believe that the leadership is serious,
that it is a real plan, that we can adjust it, but basically this
is our guidance for the future.
131Strategic Management for S
more employees encourages ownership of the plan
throughout the Center and produces a lot of good ideas.
Our plan will be better because we brought in as many
people as possible.
After the second offsite, a copy of the draft plan was sent to
Waelchli, F., & Westermann, D. (1988, NovemberDecember). The Dupont model and the experience effect
as tools of strategic management. Program Manager, 7-13.
Wells, D. L. & Doherty, L. M. (1994). A Handbook for
Strategic Planning (Publication No. 94-02). W
very successful in implementing the strategic plan unless
you get a majority of the employees involved in it.
Throwing the spotlight on a few successful efforts usually
goes a long way toward getting buy-in, commitment, and
everybody pushing the plan.
The strategies and objectives are listed in action plan
format, and the goal group leaders or objective leaders
report their status to the deputy commander.
On a monthly basis, we are requiring them to give a
subjective evaluation of the impact of the acc
Customer: The person or group who establishes the
requirements of a process and receives or uses the output of
Data collection plan: A plan that provides guidance for
gathering information. It establishes the why, who, what,
how, where, and
C. Hoenig. Washington, DC: United States General
Metz, E. (1984). Managing change: Implementing
productivity and quality improvements. National
Productivity Review, 3(3), 303-314.
Miller, G. A. (1956). The magical number seven plus or
4 Provides advice to Commander through the Program
Budget Advisory Committee (PBAC) process for the
strategic plan 4 Provides for facilitation support
4 Maintains strategic plan documentation as the central
point of contact 4 Updates the strategic plan do
who oversee 65 Military Entrance Processing Stations
(MEPS) having 24 to 54 personnel each.
The impetus behind USMEPCOMs strategic planning and
management efforts is twofold. First, according to
USMEPCOMs Strategic Planning for the 21st
Schein, E. H. (1990, February). Organizational culture.
American Psychologist, 109-119.
Scholtes, P. R., & Hacquebord, H. (1988, August). Six
strategies for beginning the quality transformation, part II.
Quality Progress, 44-48.
Scott, C. D., & Jaffee, D.
have turned into a big gripe session and very little would
have come out of it.
The goal groups affinitized the mid-level managers
feedback, decided which items to incorporate in the draft
plan, and compiled the feedback with annotations: whether
for others. Relocating to Washington, DC, in 1987, Ms.
Wells spent eighteen months at the Naval Sea Systems
Command and a year with the Assistant Secretary of the
Navy (Shipbuilding and Logistics).
She accepted her current position in the Office of the Un
objectives for accomplishing a goal. This team also can be
used to oversee implementation of strategic goals.
Guiding principles : The values and philosophy of an
organization that guide the behavior of its members.
Implementation: Taking the necessary ac
Hamel, G., & Prahalad, C. K. (1989, May-June). Strategic
intent. Harvard Business Review, 63-76.
Kanji, G. K. (Ed.). (1995). Total quality management
proceedings of the first world congress. Boundary Row,
London: Chapman & Hall.
Kanter, R. M. (1989). When
4 Obtain the strategic plans of partners and customers,
primarily the recruiting services, to study them and attempt
to bring theirs and USMEPCOMs closer.
Shown below are responsibilities of senior leadership and
management for implementation as outlined
The following mission, vision, and guiding principles are
quoted from the pocket-sized cards given by NAF
Washington to all new personnel and other interested
Case Study: Naval Air Facility Washington
Strategic Planning Process
We need to go back and revisit the plan.
The strategic plan didnt deal with all the strategic issues
of the Center. We dont want to throw away anything
thats in the plan; what we need to do is add some things.
All the things that are currently in the plan
Duquette, D. J., & Stowe, A. M. (1992). Financial
management in the public sector. The Government
Accountants Journal, XLI(2), 18-28.
Floyd, S. W., & Wooldridge, B. (1992). Managing
strategic consensus: the foundation of effective
ensure optimal resource utilization through dynamic
planning and systems management.
111Strategic Management for Senior Leaders: A
Handbook for Implementation
Following the strategic planning offsite, the Commanding
Officer formed a new Executive Steering
If we can make that the standard, we can really start to
institutionalize the strategic plan.
Some mid-level managers are requiring their civilian
employees to tie what they are doing to the strategic plan.
If you say, Were going to start measuring proces
4 Chartered by goal groups (they develop their own
charters that are approved by goal group) 4 Develop and
implement implementation plans for objectives (tasks,
responsibilities, time lines, resources required)
4 Oversees plan implementation activity 4 Re