The Hong Kong University of Science and Technology
statistics
HKCC ccn2031

Spring 2016
Principles and Practice of Management
The following chapter of textbook will be covered:
1. Management and Organizations
2. Understanding Managements Context: Constraints and Challenges
3. Managing in a Global Environment
5. Managing Social Responsibility
The Hong Kong University of Science and Technology
Business law
HKCC 101

Fall 2016
Business Administration Discipline
Code MPR4212
Public Relations Theory & Practice
Lecture 10
Public Relations and Social Media
Required readings:
Textbook, Chapter 18, pp.392408
Reference:
David Meerman Scott, The New Rules of Marketin
g & PR: How t
The Hong Kong University of Science and Technology
Business law
HKCC 101

Fall 2016
Business Administration Discipline
Code MPR4212
Public Relations Theory & Practice
Lecture 4
Public Relations Writing
Required readings:
Textbook Chapter 15, pp. 340351,
Chapte
r 16, pp. 357366
The News Release
News Release = Press Release
Usage: To
The Hong Kong University of Science and Technology
Business law
HKCC 101

Fall 2016
Business Administration Discipline
Code MPR4212
Public Relations Theory & Practice
Lecture 3
Media Relations
Required readings:
Textbook Chapter 9, pp. 206224
The Media in media relations
Media Relations Who?
Media Relations involves managing rela
The Hong Kong University of Science and Technology
Business law
HKCC 101

Fall 2016
Business Administration Discipline
Code MPR4212
Public Relations Theory & Practice
Lecture 2
Communication, Public Opinion and
Public Relations Program
Required readings:
Textbook
Chapter 3, pp. 7779, & 8289
Chapter 4, pp. 9698
Chapter 5, pp. 118
The Hong Kong University of Science and Technology
Business law
HKCC 101

Fall 2016
Business Administration Discipline
Code MPR4212
Public Relations Theory & Practice
Lecture 8
Community Relations
Required Readings:
Textbook Chapter 11, pp. 254260
Darrell C. Hayes, Jerry A. Hendrix & Pallavi D. K
umar, Public Relations Cases (9th Ed.
The Hong Kong University of Science and Technology
Business law
HKCC 101

Fall 2016
Business Administration Discipline
Code MPR4212
Public Relations Theory & Practice
Lecture 1
What is Public Relations?
Required readings:
Textbook, Chapter 1, pp.3644
, ,
What is public relations?
Many known brands today were developed through
publi
The Hong Kong University of Science and Technology
Business law
HKCC 101

Fall 2016
Business Administration Discipline
Code MPR4212
Public Relations Theory & Practice
Lecture 6
Investor Relations
Required Readings:
Alison, Chapter 13, pp. 205217
Investor Relations
Investor Relations is also refer as Financial Public Relations.
What i
The Hong Kong University of Science and Technology
Business law
HKCC 101

Fall 2016
Business Administration Discipline
Code MPR4212
Public Relations Theory & Practice
Lecture 7
Employee Relations
Required Readings:
Textbook Chapter 10, pp. 231234 & 239247
What is Employee Relations?
Employee Relations = Internal Communications
Employ
The Hong Kong University of Science and Technology
Business law
HKCC 101

Fall 2016
Business Administration Discipline
Code MPR4212
Public Relations Theory & Practice
Lecture 5
Government Relations
Required Readings:
Textbook Chapter 12, pp. 288290
BBC (http:/www.bb
c.co.uk/zhongwen/trad/focus_on_china/2012/07/12
0702_cr_china_us_c
The Hong Kong University of Science and Technology
statistics
HKCC ccn2031

Spring 2016
Hong Kong Community College
CCN2031 Statistics
Tentative Teaching Plan
Semester Two 2015/2016
Subject Leader
Francis TONG (Office: WKS1003, HHB1541, Tel: 3746 0486, email: [email protected])
Subject Lecturer
Francis TONG (Office: WKS1003, HHB1
The Hong Kong University of Science and Technology
statistics
HKCC ccn2031

Spring 2016
Chapter 07
Sampling Distributions
CCN2031 Statistics
Chapter07 Sampling Distributions
Overview
Introduction
Point Estimation
Sampling Methods and Sampling Errors
Sampling Distribution
Basic Concept of Sampling Distribution
Sampling Distribution of Sample
The Hong Kong University of Science and Technology
statistics
HKCC ccn2031

Spring 2016
Chapter 09
Hypothesis Testing
CCN2031 Statistics
Chapter09 Hypothesis Testing
Chapter Goals
After completing this chapter, you should be able to:
Formulate null and alternative hypotheses for single
population involving
mean from a normal distribution
The Hong Kong University of Science and Technology
statistics
HKCC ccn2031

Spring 2016
Chapter 01
Introduction and Frequency
Distributions
CCN2031 Statistics
Chapter01 Introduction and Frequency Distributions
Chapter Goals
After completing this chapter, you should be able to:
Explain how decisions are often based on incomplete
information
The Hong Kong University of Science and Technology
statistics
HKCC ccn2031

Spring 2016
Chapter 05
Discrete Probability Distributions
CCN2031 Statistics
2
Chapter05 Discrete Probability Distributions
Introduction to Random Variables
Random Variable
It is obtained by assigning a numerical value to each
outcome of a particular experiment.
R
The Hong Kong University of Science and Technology
statistics
HKCC ccn2031

Spring 2016
Chapter 03
Measures of Variations
CCN2031 Statistics
Chapter03 Measures of Variations
Chapter Goals
After completing this chapter, you should be able to:
Find the range, percentile, variance, standard
deviation, and coefficient of variation and know
wha
The Hong Kong University of Science and Technology
statistics
HKCC ccn2031

Spring 2016
Chapter 06
Continuous Probability Distributions
CCN2031 Statistics
Chapter06 Continuous Probability Distributions
Continuous Probability Distributions
Four continuous probability distributions would be
introduced in this chapter, Normal Distributions, a
The Hong Kong University of Science and Technology
statistics
HKCC ccn2031

Spring 2016
Chapter 08
Interval Estimation
CCN2031 Statistics
Chapter08 Interval Estimation
Overview
Introduction to Interval Estimation
The Concept of a Confidence Interval
Confidence Intervals for the Mean
Sample Size Determination
Confidence Interval for the
The Hong Kong University of Science and Technology
statistics
HKCC ccn2031

Spring 2016
Chapter 11
Simple Linear Regression
CCN2031 Statistics
Chapter11 Simple Linear Regression
Overview
Basic Concept of a Regression Problem
Steps for Regression Analysis
The Simple Linear Regression Model
Least Square Method
Interpretation of Model Coeffi
The Hong Kong University of Science and Technology
statistics
HKCC ccn2031

Spring 2016
Chapter 02
Measures of Central Tendency
CCN2031 Statistics
Chapter02 Measures of Central Tendency
Chapter Goals
After completing this chapter, you should be able to:
Compute and interpret the mean, median, and mode
for a set of grouped and ungrouped dat
The Hong Kong University of Science and Technology
statistics
HKCC ccn2031

Spring 2016
Chapter 04
Counting Rules and Probability
CCN2031 Statistics
Chapter04 Counting Rules and Probability
Overview
Review of Some Basic Concepts
Counting Rules
Multiplicative Rule, Permutations, Combinations,
Arrangement of Items, NonDistinguishable
Perm
The Hong Kong University of Science and Technology
statistics
HKCC ccn2031

Spring 2016
Chapter 12
Multiple Linear Regression
CCN2031 Statistics
Chapter12 Multiple Linear Regression
Overview
Basic Concept of Multiple Linear Regression Model
Model Structure
Estimating Model Parameters
Significance Tests
Assessing the Model Accuracy
Interpre