Exporting is a way to increase market size
lower trade barriers under the WTO and
regional economic agreements such as the
EU and NAFTA make it easier than ever
Large firms often pr
Article 4 Summary
Coca-Cola has been an international enterprise for over 100 years starting with the move
to Cuba in 1902. By 1929 Coca-Cola was been marketed in 76 countries and during World War
II Coca-Cola made a deal with the U.S.
The World Is Flat
The global economic playing field is being leveled or flattened. Thousands of Chinese
speaking Japanese are now running the back room of many Japanese and American multinational
companies. Some McDonalds locations are
Hyundai and Kia Article Summary
For the last several years Hyundai and Kia have been the leading automobile
manufacturers in South Korea and the majority of their sales are in foreign markets. These two
companies have greatly benefited
Chapter 14 Questions
1. Yes the benefits of the strategy in terms of value creation and the costs of implementing it
are crucial in determining which business strategy is best for a firm.
2. Yes because performance ambiguity exists when
International firms must answer five interrelated
1. Where should production activities be located?
2. What should be the long-term strategic role