M346 Homework 1- All questions worth .5 points each - 10 points total.
Do Not Round Answers
Name Austin Spahr
SCORE_
1.
How many respondents said they drink because their friends drink?
_9_
2.
What is the mean age of the respondents?
_21.3684_
3.
What is

Pricing
Products and Services
M346 Analysis of Marketing Data
What is Price & Profitability?
Price is the value that customers give up or exchange to
obtain a desired product.
Payment may be in the form of:
money,
service or goods (bartering),
favors.
v

M346 Homework 9 - All questions worth .5 points each - 10 points total.
Name_SCORE_
For both regressions, ignore that there are issues that make them invalid & answer all the questions from the
original output. DO NOT rerun the regressions to fix anything

Alcohol Consumption Study
In a recent issue of the Wall Street Journal, a full page advertisement endorsed by
113 college and university presidents appeared drawing the attention of readers to the
issue of binge drinking on campus.
Michael McRobbie, presi

Alcohol
PRACTICE
PROBLEMS
&
ANSWERS
Practice Problems for M346
The practice problems on the following pages are intended to provide
practice in using the data files as well as the procedures we covered in
class and those discussed in the ClassPak. Answers

Descriptive Analysis of Crosstabs
Professor Niket Jindal
Course Outline
Analysis of Marketing Surveys
Market Segmentation Analysis
ANOVA
Descriptive Analysis of Crosstabs
Retail Store Location Analysis
Retail Scanner Data Analysis
Direct Marketing Ana

Retail Analysts Case Data Elements and Basic Descriptives
Mea
n
Variable
Label
ZIP
PO
Area_mi2
ZIP Code
ZIP Code Post Office
Area of Zip in Square Miles
Pop2000
Population in 2000
Urban
Urban Population
Rural
Rural Population
Females
Number of females
Mal

M346
Homework 10
KEY
(All questions worth .5 points each - 10 points total.)
1. Circle one:
16.
0
1
2
3
2.
-2.2245
17.
Increase by 4
3.
Understored_X_
18.
3
5.01
4.
19.
Population 30-49
5.
Indy, but students should
answer with the zip code -4 if they just

Alcohol Study Coding Sheet
Column
1
Variable
Name
dodrink
Abbreviated Question
Values
Measurement
Nominal
Do you drink alcohol?
1-yes
2
howmany
How many drinks on average?
(open)
Scale
3
nights
How many nights do you go out?
(open)
Scale
4
days
How many d

M346
Case 1: Alcohol
Consumption on the IU
Campus
M346 Analysis of
Marketing Data
M346: Case 1 Table of Contents
Page
Case 1: Marketing IU and Alcohol Consumption on the IU
Campus
3
Alcohol Consumption Survey
Questionnaire.
3
Alcohol Study Coding
Sheet.
1

Rodale, Inc. 1
Table of Contents
Step 1: Which independent variables look most promising as predictors of whether or
not someone will be a BUYER of a product that Rodale may market for another
company in the future? Which are the least promising? Why?.5
S

M346 - Analysis of Marketing Data
Fall 2014
Professor: Alice Li
E-mail: aliceli@indiana.edu
Phone: 856-1429
Office:
Office Hours: Tuesday 1-4pm or by appointment
BU 328 R
M346 Course Goal
Business managers analyze marketing data to better understand their

Rodale, Inc. worksheet
Section 1: Case Basics
1. What is Rodale?
2. What product did Rodale market for another company?
3. What decision does Jonathan Andrew face?
4. What percent of the people who received the mailing bought the hand weights?
5. This rep

Mode I
Who are the Customers?
Mode I only customers
Bargain Mode only customers
Who are the cross shoppers?
Are the Customers Confused?
Do Mode I customers think we are selling high fashion at a discount
in the Bargain stores?
Has Bargain store confu

Presentation Tips
Presentation Steps
1. State the main recommendation in the case.
Tell your audience the main recommendation in the case. Put this on the slide
directly after the title & table of contents slides.
2. Managerial recommendations
Data desc

M346 - Analysis of Marketing Data
Spring Semester 2015
Professor: Karen Banks
Contact Information and Office Hours
Office: HH 3166
Phone: 855-4273
E-mail: ksbanks@indiana.edu
Office Hours: 11:00 to Noon on Tuesdays/Thursday, also by appointment, also Onli

Measurement
Variable Measurement Types
Look at the alcohol coding sheet. It shows that the different variables are coded using numbers. The number
represent one of three types of data.
Definite quantities For the nights variable, 1 represents one night, 2

M346
Homework 8 KEY (all questions worth .5 points each - 10 points total.)
1. residual or residuals or residual values(s)
2. residual or residuals or residual values(s)
3. actual is less than predicted any answer that means ACTUAL < PREDICTED
4.
c
5.
c
h

M346 Homework 4 KEY
(All questions worth 5 points each - 100 points total.)
1.
16.
1.8243
2.
0.9095
17.
0.179
3.
Yes _X_
18.
b. females
4.
0.181
19.
No_X_
5.
0.229
20.
0.942
6.
d. none of the above groups OR
c. those who like gin
7.
No_X_
8.
16
9.
14
10.

M346 Analysis of Marketing Data
Professor Niket Jindal
Course Overview
Analysis of Marketing Surveys
Market Segmentation Analysis
Retail Store Location Analysis
Retail Scanner Data Analysis
Direct Marketing Analysis
New Product Development Analysis
Course

Exam 1 Practice Problems
The practice problems on the following pages are intended to provide
practice in using the data files as well as the procedures we covered in
class and those discussed in the case study. Answers to all of these
practice problems c

Regression 2
Professor Niket Jindal
Course Outline
Analysis of Marketing Surveys
Market Segmentation Analysis
Retail Store Location Analysis
Regression 1
Regression 2
Retail Scanner Data Analysis
Direct Marketing Analysis
New Product Development A

Independent Samples and Paired
Samples t-tests
Professor Niket Jindal
Course Outline
Analysis of Marketing Surveys
Intro to SPSS, Measurement Scales
Descriptive Statistics, Data Issues
Hypothesis Testing, One Sample t-test
Independent Samples and Pai

ANOVA
Professor Niket Jindal
Course Outline
Analysis of Marketing Surveys
Market Segmentation Analysis
ANOVA
Descriptive Analysis of Crosstabs
Retail Store Location Analysis
Retail Scanner Data Analysis
Direct Marketing Analysis
New Product Developmen

Alcohol Study Coding Sheet
Column
1
Variable
Name
dodrink
Abbreviated Question
Values
Measurement
Nominal
Do you drink alcohol?
1-yes
2
howmany
How many drinks on average?
(open)
Scale
3
nights
How many nights do you go out?
(open)
Scale
4
days
How many d