M119, Exam 3, Fall 2014
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Directions: This exam consists of 11 multiple choice questions and 5 short answer questions.
To receive credit for an answer, your chosen answer must appear on this cover page.
For e
Acing Exams in I-CORE Marketing
The Not-so-Secret Formula for Success
Step-by Step Formula for Exam Success
1. Before class: Skim the material for the next class - dont waste time flagging pages or
taking extensive notes. If you have the Course Packet of
Formulas for Exam
Brand Sales Revenue ($)
Revenue Market Share = -Total Market Sales Revenue ($)*
Brand Units Sold (#)
(# or $)
Unit Market Share = -Total Market Units Sold (#)
Share (# or $)
MC
CLV = - - AC
1-r+i
# users
Market Pen. = -Population
Brands
M118 Chapter 3
Goals
We have already learned the definition of probability and some
of its properties, such as that the sum of the probabilities of
all outcomes is 1, and that the probabilities of an event and
its complement add to 1. We also learned to u
I-Core
Market Share Practice Problems
Market: CSD U.S.
$ billions
Units mils
C-cola
Fizzy-cola
Big Deal
Little Deal
All other brands
Store brands
Total Market
U.S. population
4
2
1.5
1
6
15.5
30
200
180
150
110
300
320
1260
What is the Unit Market Share o
What is marketing?
Long definition: Marketing is the process by which companies create value for customers and build
strong customer relationships in order to capture value from customers in return.
Short definition: Marketing is managing profitable custo
Chapter 2: Understanding Consumer and Business Buyer Behavior
Consumer Markets and Consumer Buyer Behavior
Consumer buyer behavior is the buying behavior of final consumers individuals and households that
buy goods and services for personal consumption. A
Example: An experiment consists of rolling a red die and a green die.
(Standard dice show values of 1, 2, 3, 4, 5, or 6)
M118 Finite Mathematics
Probability, Counting, and Equally Likely Outcomes
1 / 15
Example: An experiment consists of rolling a red die
Systems with 3 or more variables & equations
If we have 3 or more equations/variables, its best to use reduction.
The goal of reduction is to get the system into triangular form.
An example of triangular form:
2x 3y + 3z
= 2
2y 4z
= 2
z
= 1
Its called tri
The Matrix
Morpheus: Unfortunately, no one can be told what the Matrix is. You have to see it for
yourself.
A=
a11
a21
.
.
a12
a22
.
.
a13
a23
.
.
.
.
a1n
a2n
.
.
am1 am2 am3 amn
This m n matrix A . . .
has m rows and n columns (NOT the other way around!)
A probability vector is a vector (a ROW in this case) with entries with
values between 0 and 1, and whose values add up to 1.
Each row of a Markov transition matrix P is a probability vector.
Example: What value of x makes x 0.1 2x 3x + 0.3 a probability
Example: A company sells three brands of shoes. Brand X sells for $40 a
pair, brand Y sells for $60 a pair, and brand Z sells for $100 a pair. On
Wednesday, the company sold 5 pairs of brand X, 3 pairs of brand Y, and
1 pair of brand Z. What were the tota
1)
4)
5)
p.1
Which of the following is a correct statement about the three lines given by the equations:
w+y=2, 31:5, m+2y=7.
(a) two of these lines are parallel. ,
(b) two of these lines have a positive slope, and the slope is undened for the other line.
Pricing
1. Price:
a. Charged. Sum of all the values.
b. What price is right?
i. Market research
ii. Elasticity
iii. Alternate fulfilment mechanism
iv. Competitors
v. Channel of choice
c. Power of price
i. We can change price every period but product only
Chapter 7 - Sets and Probability
Lecture Notes
Math 017 - Finite Math
7.5 Conditional Probability; Independent Events
Conditional Probability
Example 1. Suppose there are two boxes, A and B containing some red and blue stones.
The following table gives t
MyLab Student Registration Instructions: Follow these instructions for access to MyMKTLab
and I-Core Case
To register for I-Core M370 SUMMER 2016 (MyMktlab):
1. Go to pearsonmylabandmastering.com.
2. Under Register, click Student.
3. Enter your instructor
The marketing model or process as shown
starts with.
1. Product
2. Understanding
customers
3. Constructing a
marketing program
When Nokia focused on building fancy flip phone cell phones
for style this could be the start of.
1. CRM
2. Marketing Myopia
3.
ICORE Case Survival Tips
Read the case completely by yourself before you meet with your team.
When you first meet with your team discuss your strengths and weaknesses and divide up the parts
of the case.
Pair up-dont try to do everything by yourself, its
Creating and
capturing customer
value.
Value
Creation
ICore
Kitz
Welcome to I - Core
M370 Course Model
M370
Marketing: Competitive Value Creation
Value
Creation
CRM
Exam One
Brands +
products
Price
Promotion
Place
Global
M370
WHAT IS MARKETING?
3
What is
MyLab Student Registration Instructions: Follow these instructions for access to I-Core Case
For those of you who have used MyMKTLab.com you simply need to sign in and find the Spring 2016
Case tab on the left side.
For the rest of you:
1. Go to pearsonmy
Units/Readings & the Exam
20% Value Creation
Chapter 1, Marketing: Creating and Capturing Customer Value
Reading One, The Mismanagement of Customer Loyalty
15% Consumer Behavior
Chapter 2 Understanding Consumer and Business Buyer Behavior (focus on Consum
June 14-17- Text Chapter 7 Pricing: Understanding and Capturing Customer Value
- Text Appendix 1: Marketing by the Numbers (pages 355-360)
- Reading 5: If brands are built over Years, Why are they Managed over Quarters?
June 21 23 - Reading 6: How to stop
General Case Instructions:
Executive Summary
Integration
Case sponsored by
Exec Summary + Integration
Do not list out every single result that you obtained while doing your work. Focus on
the most important information
Looking at your entire report, wher
STRATEGIC PLANNING
If Brands Are Built over
Years, Why Are They
Managed over Quarters?
by Leonard M. Lodish and Carl F. Mela
FROM THE JULYAUGUST 2007 ISSUE
T
he numbers tell a sobering story about the state of branded goods: From 2003 to 2005, global priv
6/21/2016
Homework 3: SU16: I-CORE - MARKETING COMPONENT: 2212
Homework 3
Due Jun 24 at 11:59pm
Points 20
Questions 10
Time Limit None
Allowed Attempts 3
Available Jun 21 at 10am - Jun 24 at 11:59pm 4 days
Instructions
IMPORTANT: This HW requires careful
COMPREHENSIVE SYLLABUS
UNDERGRADUATE
INTEGRATED CORE
(I-CORE)
Summer 2016
Funding for many I-core
activities is provided by our corporate sponsor ArcelorMittal
1
Integrative-Core Course Syllabus
Kelley School of Business
Indiana University
Summer 2016
The
Formulas for Exam
Brand Sales Revenue ($)
Revenue Market Share = -Total Market Sales Revenue ($)*
Brand Units Sold (#)
(# or $)
Unit Market Share = -Total Market Units Sold (#)
Share (# or $)
MC
CLV = - - AC
1-r+i
# users
Market Pen. = -Population
Brands
These formulas are printed on Exam Two
Formulas:
Price$ = MU$+C$
MU$ = Price$-C$
C$=Price$-MU$
MUp%=MU$/Price$
MUC%=MU$/Cost$
BEP Units = $FC/(P-VC)
BEP Revenue = Breakeven Units x Unit Selling Price
BEP (Units) + Profit = ($FC + profit)/(P-VC)
# outlets
the amount of money charged for a product or service; the sum of the values that customers exchange for the benefits of having or using the product or service
M370 Chapter 7
27 terms
Vocabulary for M370 Chapter 7. Find, create, and access flashcards with Course Hero.
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