A brief summary of marketing
and how it works
Marketing and the 7Ps: A brief summary of marketing and how it work
Marketing is the
and satisfying customer
2 Marketing a
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n the previous lesson you learnt that marketing identifies consumers needs and supplies
various goods and services to satisfy those needs most effectively. So the businessman
needs to: (a) produce or manufacture
C h a p t e r
Marketing in the
In this chapter, we will address the following questions:
I What are the tasks of marketing?
I What are the major concepts and tools of marketing?
I What orien
A Simple Marketing/Sales
(a collection of sellers)
(a collection of buyers)
Targeting & Segmentation
Identifying those particular groups of
customers which your product/service is
capable of meeting their requirements
Each of these groups constitute a market
Selecting one or more segments to
PLACE in MARKETING MIX
business firm must address
the matter how to deliver its
products or services.
Companies must find a way making
their offerings available to customers
and potential customers
track products follow when they
Wonderland is a United Kingdom
originated ice cream brand.
The company was established in 1975.
Since 1990 Wonderland operates in Turkey.
Our purpose in Wonderland is to meet the
needs of peo