C h a p t e r
Marketing in the
In this chapter, we will address the following questions:
I What are the tasks of marketing?
I What are the major concepts and tools of marketing?
I What orien
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n the previous lesson you learnt that marketing identifies consumers needs and supplies
various goods and services to satisfy those needs most effectively. So the businessman
needs to: (a) produce or manufacture
A brief summary of marketing
and how it works
Marketing and the 7Ps: A brief summary of marketing and how it work
Marketing is the
and satisfying customer
2 Marketing a