Module 2 - Case
MARKETING WELLNESS AND PREVENTION
For the second Case Assignment, please write a 4- to 5-page essay
on the ethical aspects of marketing in health care.
Suppose that you are tasked with managing a health care mar
Module 1 - Case
INTRODUCTION TO MARKETING AND NON-PROFIT
Part 1: For the first Case Assignment, please write a 2- to 3-page
essay in which you discuss marketing challenges in the health care
industry, and comment upon
Module 3 - Case
BRANDING & ONLINE MARKETING
Your assignment is to write a 4- to 5-page scholarly position essay
in which you assess the value of branding in health care.
1. Specifically, under what circumstances do you feel tha
Module 1 Discussion Question
Healthcare organizations provide clinical and wellness services to the public. As such they
should not be concerned only with the 'financial bottom line and making a profit,' but rather at
improving their rendered services."
This business plan is for a retail pharmacy. The pharmacy is going to provide two
distinct product lines pharmaceutical and retail. The organization will be designed
around that model. As a small company, the organizational structure is
Module 1 Case
1. Why is it difficult for marketing concepts and strategies that are commonly
used in other industries to "penetrate" the health care industry?
Consumers are becoming savvier when looking up services in clinics and hospitals.
Module 4 - Case
For the final Case Assignment, you are to write a 4- to 5-page essay
addressing pricing strategies. Specifically, please read the following
article (along with other pertinent readings), then