MG514 Project Description
The objective of this project is to enable you to integrate the theories of managerial economics with
the situations you might face in the real world. In addition, the project will act as a tool for analyzin
Understanding Real World Demand
Introduction: You have been hired by ABC Corp. to evaluate the demand for health food in the market. You are
invited to a team meeting for a discussion on the demand for health food.
Task: Discuss the factors that influence
Understanding Forecasting Techniques
Introduction: All firms conduct their activities in an uncertain environment and use forecasting techniques to
reduce this uncertainty. The challenge facing a forecaster is choosing the right technique. However, foreca
Impact of Price Discrimination
Introduction: Firm XYZ is an established producer of health goods. It now
plans to open new outlets to sell its health food products all over the country.
You have been assigned the task of looking at the possible price stru
As you know, the law of demand tells the direction of change in the demand for a given change in the
But how do you find the extent to which the quantity demanded will respond as a result of ch