Which of the seven elements of the service
marketing mix are addressed in the case?
Classes and workshops
Chapters 1-4,8,11, and 13
Chapter 1 and 2:
Services are 90% of the industry.
8 Differences between goods and services
1. Most service products cannot be inventoried.
2. Intangible elements usually dominant value creation.
1. What were this persons contributions to the services industry? Were they
groundbreaking or small? Did they change our world forever, or just for a little while?
Steve Jobs created a specialized
What was Christine Taylors big picture service concept that differentiated her
business? Which of the 3 new service Ps is this most closely aligned with?
Taylors big picture was successful expansion. You can
Video Key Notes Redefining Innovation
Ursula with Xerox, explains her reasoning behind innovation. Xerox was a
company that was once on top but fell behind in technology. The company used
Processes are apparent in any scenario. The healthcare now has new processes
that promise a lot for clients. Any business person knows that if a company
promises a client something and the promi
Video Key Points
CNN is known for its front line news reports. During the Gulf War, CNN placed
reporters in the middle of war to broadcast actual occurrences. This gave CNN a
competitive advantage over other news networks that only re
Bar Rescue Video
The new 3 Ps, Physical environment, process, and people, were seen in the
video but in the wrong sense. The physical environment was supposed to be the
selling point for customers, but it was put tog