Motivation, Ability, & Opportunity
Learning Objectives~ Ch.
1. Discuss the four types of influences that effect the
consumers motivation to process information, make
a decision, or take an action.
2. Explain how financial, cognitive, emotional
What is Consumer Behaviour?
Those activities directly involved in
obtaining , consuming and disposing
of products and services, including
the decision processes that precede
and follow these actions
This study draws on c