This class was tough.
This is very advanced class with a lot of new things to learn but overall it's a very hard class.
Relate the value of marketing research to marketers’ decision making and other activities of the firm. Explain the marketing research process, the key steps involved, and how they are interrelated. Apply your knowledge of the different types of research designs, the questions they address, and the function of secondary data. Describe various types of data collection methodologies and their specific features, and how these data are measured. Analyze a sampling decision issue and make recommendations demonstrating understanding of the function of sampling and the methods used.
Hours per week:
Advice for students:
Depending upon what other classes you do this maybe come as a shock with the difficulty spike but just bare with it and you will be good.