Hall'gan 1
Jonathan Halligan
Professor Beebe
Marketing
December 19, 2011
Adidas
Adidas was founded in 1924 by Adolf and Rudolf Dassler who lived in Germany. The
brothers wanted to provide shoes for athletes that were durable and specic for each athletes
Jonathan Halligan
Marketing Report Advertising Age
"Tiger Woods Inks Deal With Rolex, First Major Contract Since Scandal
OctoberX11/2011 Tiger Woods has signed an endorsement deal with Rolex. This is Tigers first big deal since the
big scandal, happening
Jonathan Halligan
Marketing Report Advertising Age
"Forget Golf: If You Want to Get in Good With C-Suiters, Sign Up for a Triathlon"
October 18, 2011 The middle class g2 beginning to join the triathlon. The triathlon is a sport where you swim,
bike and ru
Jonathan Halligan
Marketing Report Advertising Age
"See the Spots: In McDonald's Monopoly Ads, LeBron Laughs at himself
September 27, 2011 McDonalds is coming out with another one of their monopoly sweepstakes. To
encourage people to buy at McDonalds they
Jonathan Halligan
Marketing Report Advertising Age
"ESPN.com overtakes Yahoo Sports for first time since 2008
October 25, 2011 /' \
ESPN and Yahoo Sports have been rivals for a long time for trying to®eb browsers into
their websites. Yahoo Sports has had
Jonathan Halligan
Marketing Report Advertising Age
"Fast-Casual Burger Joints Snag a Seat at the Table
October 4, 2011 McDonalds, Burger King and Wendys are all power houses of producing and selling the
famous well-known burger. The smaller burger making
Jonathan Halligan
Marketing Report Advertising Age
"Stoutes plan to market the Nets? Kissing up to Brooklyn
November 1, 2011 The New Jersey Nets are moving to Brooklyn in the near future. They are in the process of doing
an, but the first game is uncertai
Ttn} ado; meson:
/_
\' What are the elements of the marketing mix? Explain each 73 one.
1, One of the elements of the marketing mix is product. Most people think of product as a
tangible item (car, shirt, cup of coffee, etc.) but the proém a rm decides
Exam - Pricing
Date Mg "lug §.
Part I.
1.
10.
M
CMS+ I i
Marketing P f b
ro . Bee e
Namelsgnlhwx (:b 5 1 g Q
Place all answers to this part in the blye book.
95: (L 172/17 M 0 m P a
. . I . . I i . .
The ve Cs of pricmg are company obJectives, costs,
