Marketing Exam Review
1. Marketing as customers needs driven; vs. traditional sales as product driven. How are these
different? In what circumstance could effective sales resemble good marketing, and how could
marketing resemble traditional sales?
CHAPTER 1 An Overview of Marketing
1-1 Define the term marketing
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging
offerings that have value for customers, clients, part