Creating Customer Value, Satisfaction, and Loyalty
What is Customer Perceived Value?
Customer perceived value is the difference between
the prospective customers evaluation of all the
benefits and all the costs of an offeri
Analyzing Consumer Markets
Radio Shack Targets Women with Female Store
What Influences Consumer Behavior?
Fast Facts About American Culture
The average American:
Chews 300 sticks of gum a
The Basics of Job Analysis: Terms
The procedure for determining the duties and skill requirements of a
job and the kind of person who should be hired for it.
A list of a jobs duties, responsibilities, re
Personnel Planning and Recruiting
The Recruitment and Selection Process
Decide what positions to fill through personnel planning
Build a candidate pool by recruiting internal or external
Have candidates comp
Training and Developing Employees
A procedure for providing new employees with basic
background information about the firm.
Information on employee benefits