Jindal Global Business School
Dr. Brajesh Kumar
Monday and Wednesday- 2.30 to 5.00 PM
Through email/phone only.
The Sacred and Profane in
Theodicy on the Odyssey
Rishica Sen (IBM 4)
Swatantra Shandilya (MBA 2)
various dimensions of sacralisation
and desacralization experiences by
processes by which consumers
C U LT U R E O F
WHAT IS CULTURE?
A culture is a societys
personality; it shapes
Dr. Becketts dental office case Summary and solution.
This case is about a dentist who is struggling with the prices of her services. HMO fixed the
prices, because of which the quality of services are stable and customers cannot ge
The branch of knowledge that deals with interpretation,
especially of the Bible or literary texts.
[Source: Oxford Dictionaries]
Hermeneutics and Consumer Research
Experience Back into
The Philosophy and
Method of ExistentialPhenomenology
Roadmap For The Presentation
THE CARTESIAN VIEW
First of all, we would like to express our thanks to DR.
GOPA NAYAK for giving us such a wonderful
Q1. What is your understanding of culture? What examples of groups can you
think of to explain your understanding of culture? Is the understanding of culture
important for business practitioners? If so, how and why?
Q2. Pick two readings (you should NOT h
Overview of Chapter
Why Study Services?
What are Services?
Marketing Challenges Posed by Services
Extended Marketing Mix Required for Services
Integration of Marketing with Other Management
Sum - Experience
This shape represents a slicer.
represents a slicer.
Endlessly Creating Myself:
Inclusion Through the Lived
Experience of Black
and White Male Millennials
ALL THE WORDS USED IN THIS PRESENTATION ARE A
PART OF CASE STUDY FOR UNDERSTA
WHAT IS CONSUMER CULTURE THEORY?
It refers to a family of perspectives that address the relationships between
consumer actions, the marketplace, and cultural meanings.
CULTURE AND CONSUMPTION: A THEORETICAL
ACCOUNT OF THE STRUCTURE AND MOVEMENT OF
CULTURE MEANING OF CONSUMER GOODS
The Cultural Meaning of Consumer
Cultural meaning resides in 3 places:
The culturally constituted world
University of Central Florida
P A R T 1: Introduction: Markets and Prices
Time: 30 minutes
1. Harding Enterprises has developed a new product called the Gillooly Shillelagh. The
market demand for this product is given as follows: Q = 240 - 4P
a. At what price is the price elasticity of demand equal to zero? P=0
time: 20 minutes
Q1. A local retailer has decided to carry a well-known brand of shampoo. The marketing
department tells them that the quarterly demand by an average man is:
Qd = 3 - 0.25P
and the quarterly demand by an average woman is:
Time: 15 Minutes
Q1. Lauras Internet Services firm can design computer systems according to the function
y ( K , L )= K L , where K is the amount of Gigabyte storage she has available and L is the
amount of labor hours she employs. Currently,
Time: 15 minutes
Q1. Suppose the demand function for corn is Qd =10 2 p, and supply function is Qs= 3p 5.
The government is concerned that the market equilibrium price of corn is too low and would
like to implement a price support policy to p
Time: 15 Minutes
Q1. The following table contains information for a price taking competitive
firm. Complete the table and determine the profit maximizing level of output
(round your answer to the nearest whole number). Briefly explain your
CASE STUDY 1
GOURMET GARDEN RANGE
Q-1 (a). The populations in which Gourmet Garden might have been interested in measuring for
these studies are restaurants, households and people who are having a habit of eating healthy
B. No Gourmet Garden would n
Competitive Advantages of
Monsantos competitive advantage is its seed
business, which provides 70 per cent of sales and 79
per cent of profits. Monsantos seed strategy has led
to dominant market share, and Monsanto enjoys
premium pricing for its p
Make My Trip
Make my trip Inc. is an Indian online travel company, founded by Deep Kalra in 2000. The
company provides online travel services including domestic and international holiday packages,
flight tickets, rail, bus tickets and hotel
IMC (Integrated Marketing Communication), model provides the foundation for an advertising
and marketing program. IMC is the Coordination and integration of all marketing
communications tools, avenues, and sources in a company into a seamless program desi
Take Home Examination
Time Schedule: 29/ Sept/2016- 12/Oct/2016
SUBMITTED BY: RISHI CHHIKARA (20132084) / IBM-4
Q-1 You are a well-known manufacturer and distributor brand of stationery items like pens,
pencils, note books, writing pads