Chapter 9 Practice Quiz
Transformational advertising can differentiate a product or service by:
convincing a consumer of the superior performance of a brand.
making the consumption experience more meaningful, exciting and enjoyable.
Chapter Two Quiz Study Notes
1. New York Telephone uses _ segmentation to segment consumers in terms of how much
leisure telephone calling they do. It advertises on Nick at Night and MTV when it
wishes to target the group it calls chatterboxes.
For newspapers, the cost efficiency formula is based on:
Answer: the daily inch rate.
My product is hand-tooled leather wallets, which can be purchased at any time of the year, but
which are more often purchased during the Christmas season and before Fath
Under a decentralized system, the advertising department is generally a part of _
Which of the following statements is true about creative boutiques?
Answer: They tend to provide quicker creative services due to less bureaucr
MKTS 334 PROMOTIONS
Chapter 1-Intro to Integrated Marketing Communications
Marketing- activity set of institutions and processes for creating,
communicating, delivering and exchanging offerings that have value for
(70% of economy)
According to well-known advertising executive John O'Toole, a flash of insight that joins
together a product benefit with what consumers desire in a fresh, involving way is called a(n):
unique selling theme.
General Description of Target Markets:
1. Primary: Indiana State University students aged between 18-24 years old. We chose
college students because Roly Poly is located on Wabash Avenue, which is a 10-15 minute walk
from Indiana States campus. M
1. Marketers should draw explicit conclusions in their advertising messages when:
Answer: Immediate action is an objective, and the audience does not have the time or
opportunity to draw a conclusion
2. Which of the following
situations would be
Exam 1 Study Guide
1. _advertising is targeted to marketing channel members such as wholesalers, distributors,
and retailers in order to encourage them to stock more of a particular brand
2. Coldwater Creek is a retailer that uses its website to
Introduction and Overview of Roly Poly:
Roly Poly is a sandwich shop that specializes in sandwiches, soups, salads, and wraps.
The first Roly Poly opened in 1996 and has franchised over 125 locations throughout 24 states
since that tim
IMC Plan Tentative Outline 1.0
Mk334, Spring 2017, Dr. Sweetin,
Preliminary Assessment Due Date via Turnitin: Thursday, March 30, 8:00am
Two Bound Copies of the Final IMC Plan Due Date: Tuesday, April 25, Class time
No late submissions accepted for either