Marketing success largely depends on the effective STP strategies adopted by the
firm. Discuss the above statement with two examples of your choice. What would
be suitable segmentation basis for the following and why?
(i) Premium brand of after shave loti
Briefly explain the various steps in the consumer decision making process. Do all
consumer decisions involve these steps? Justify your answer. Describe the steps in the
consumer decision making process in each of the following cases.
a) A business man con
Pint sized Purifier
Water purification (households) market in India is slowly becoming competitive with
the introduction of Aquaguard in a big way. Zero-B is another brand which has been in
the market for the last few years. It also offers portable models