Case Study 6
This family owned business,
started in 1924, is located in
Manufacturer Warehouse distributors
jobbers dealer consumers
Jobbers are know
Report, Assessment, and Recommendations
United States - 72.1%
Europe, Middle East, Africa (EMEA) - 19%
83% Germany, France, & Spain
Asia Pacific (China, India, Japan, Australia) - 8.9%
7.4% total market sh
The Channel is Part of the Product
A channel adds value
That added value can be thought of as part of the product or service offering.
Different segments of the market will have different demands for these add-ons
(AKA service outputs).
Exam 1 Review
Topic 1: Introduction
Define distribution channels
The path traveled by a product from the manufacturer to the end user.
What are some major classroom etiquettes?
- Place your name on the desk every time
- Cell phones turn