Your text identified an ethical issue in marketing research by pointing out that it is
unethical for a firm to send out phony _ simply to get ideas for conducting their
Professional organizations try to prescribe ethical behav
Study Guide: Examination #2 (Chapters 8-11)
MKTG 325, Spring 2015
The six functions of a questionnaire
It standardizes those questions and response categories.
It fosters cooperation and keeps respondents motivated.
They serve as perman
3+ Group Averages Difference Test Analysis Results
Significant differences (Scheffe's Test: 95% confidence level) are noted by "Not equal"
Independent Variable Observed
*Post Hoc tests not performed due to nonsignificant overall test
West Virginia University
College of Business and Economics
MKTG 325: Marketing Analytics
Spring 2014, Section 001,
Instructor: Joshua D. Dorsey, MBA
Scientific approach to the solution of marketing problems with e
April 24, 2015
The product we chose to create was a new Kelloggs snack that consists of granola bites
covered in flavored yogurt. We organized a survey that helped us gain results on independent,
dependent, and ext