Headline: Good Florida sun makes good Florida Oranges.
Subhead: After all we are the sunshine state.
Body Copy: Dont take our word for it, taste the 100% all-natural fruit flavor of a Florida
Headline: The bes
Headline: Perfect Home For New Family
Classified: For Sale twelve-year-old Colonial Home in country club on one-half fenced in
acre. Three bedrooms, and two full bathrooms appliances included. Close proximity to
schools, churches, and shopping center. Fir
When considering the faults of reach, frequency, GRP, and CPM it is important to
also consider how much media has changed over the years from radio to television and
now the Internet. Such drastic changes in the way we receive o
Topic Discussion 2
Positioning in Advertising is very crucial to the success of a product. It is the
picture you want your market to have of a specific product or brand. It is the image that
will stick in peoples minds determining if they will buy yo
Adv. 459 Topic 4
In the field of advertising its important to recognize the usefulness of humor and
sex appeal to capture your audience. These two types of messages work so well because
they grab peoples attention. By inserting the right amoun
Topic Discussion 2
Positioning can make or break even the best products out on the market. That is
why advertisers consider positioning such an important part of the advertising campaign.
With correct positioning a product can reach the targe
Topic #1 Dimensions of Communication Effects
Each dimension of the communication effects in advertising serves a specific
purpose. The most popular of these is cognitive dimension because it deals with recall,
recognition, knowledge, and und
While attending the WVU and Maryland game I identified many sponsors. There
are sponsorships from the Dominion Post, Adelphia, and many others. Out of all the
sponsors that Puskar Stadium has the largest supporter is Coca-Cola. Coc
Mediamark Research Inc.
Mediamark conducts more than 26,000 personal interviews with consumers
annually throughout the continental United States to produce syndicated reports
and data for electronic access.
MRI can specify and
10:30 am: I woke up and walked to the bathroom to brush my teeth and saw the crest
10:45 am: I signed online at this point to check my mix account. The first thing I noticed
as my browser opened were advertisesments fo
Ad Space in Space
Recently a paper was written by an Ohio attorney J.H. Huebert that argues against
the congressional ban on advertising in space. The paper that is titled, In Defense of
Advertising in Space, and will be presented at the I
Pittsburgh Zoo & PPG
A Guide Through the Jungle
Media Plan and
Increase Zoo Attendance to one million
Be know as one of the Top 10 Zoos in
the United States
Be known as the leader in conservation
Advertising Objectives: Give Java a universal symbol that the average consumer
as well as regular customers can recognize. This will provide an image that can branch
out into merchandising and other sellable products.
The best way to keep your children healthy active and happy is
Vita-Health Bread. Vita-Health Bread is full of all the essential
vitamins and minerals your children need and a taste theyll love.
Target: Adults 25-35 (Who keep up with changing technologies
for everyday use, and who travel.)
FRAME 1: MS:
TWO MEN ARE WALKING THROUGH THE DESERT
LOOKING TIRED AND WORN.
MAN 1: I dont know why I listen to you. You have the worst sense of
direction of an
Dear Mountaineer Alumni:
As a former WVU student and now a proud alumni we want to extend to you an
incredible opportunity to showoff your school. We are offering a limited line of WVU
Fiestaware that sports the famous Mountaineer logo. Now
West Virginia University should sponsor an essay contest called The Missing Piece,
where high school seniors who would like to attend WVU can receive scholarship
opportunities. The perspective student can write a 10-page essay on why they fe
Brand: Diamond Direct
Target: Men who are getting married for the first time. Age 23-32
Headline: Youve impressed the girl.
Subhead: let us impress her friends.
Copy A: Choosing an engagement ring is a big decision. Many friends and family wh
The Humane Society of the United States
Who have a pet, or who would like a pet.
Who donate large sums at least once a year
Who donate throughout the year.
Marketing PR Strategy for HSUS
Benefits of WVU
1. Good education
2. Modern facilities
3. Large number of degree programs
4. Good faculty
5. Lots of scholarships
6. Future career opportunities
7. Good location
8. Large student body
9. Many student organizations
10. Lots of student activ
Product: Kodak EasyShare 8-Megapixel Zoom
Target: Adults (18-30)
o With at least one child on the way.
o Who consider family and memory preservation important.
With a household income of $45,0