MAN 370 Assignment 8
Lessons Learned Report
LEGO Model of the White House
Risks and Countermeasures
SOLAR DECATHLON 2018 MIDDLE EAST TEAM 6
Risk Management Plan
Abdulrhman Alquarishi, Dane Genord, Jordan Ikemiya, Nicole Martell,
RISK MANAGEMENT PLAN
Show Me the Honey! Effects of Social
Exclusion on Financial Risk-Taking
ECHO WEN WAN
This research examines the effects of social exclusion on a critical aspect of consumer behavior, financial decision-making. Specifically, four lab
1. What is a dissociative reference group? In what way can dissociative
reference groups influence consumer behavior (CB)?
A group that serves as a negative (unattractive) reference point can influence CB.
The degree of desirability of group mem
1. What is meant by social risk? How does it differ from economic risk?
Social risk is the danger of the product not providing the desired amount of social
acceptance or recognition from peers. Economic risk does not present a threat to ones
1. What is local mobile search?
Local mobile search is defined as searches for information from a mobile device pertaining to the
current (or future planned) geographic location of a consumer.
2. How do product characteristics influence a consu
1. When is a product- or activity-specific psychographic instrument superior to
a general one?
A product or activity specific psychographic instrument is superior to a general
one when a marketing manager is interested in positioning (or reposit
How do marketers use emotions in product design and advertising?
Marketers design and position products and services to activate emotions (a thrilling movie) or to
reduce emotions (relaxing vacation sites). Emotional content in advertisements e
1. What is iconic rote learning? How does it differ from classical conditioning?
It is the learning of an association between two concepts in the absence of
conditioning. That is, the association is formed without a direct r
1. Are emotional appeals effective? Why?
Emotional ads are designed to elicit a positive affective response rather than to
provide information or arguments. Emotional appeals are often effective. These
types of ads may enhance attitude formation
What is affective choice and when is it most likely to occur?
Affective choices do not lend themselves well to either the attribute-based or the
attitude-based choice approaches. The evaluation of such products is generally
focused on the way t
What is meant by gender identity?
Gender identity refers to the traits of femininity (expressive traits such as tenderness and
compassion) and masculinity (instrumental traits such as aggressiveness and dominance). These
What is involved in the competitor analysis phase of market analysis in Figure 1-1?
A firm should know its key competitors as well as it knows itself. For particular initiatives, the
firm needs to determine which competitors will be h
Describe Generation Y.
Gen Y are the 79 million children of the original baby boomers, born between 1977 and 1994. It
is the first generation to grow up with virtually full-employment opportunities for women, with
1. Describe each of the five stages children go through as they learn to shop at
Stage I: Observing. Parents begin taking children to the store with them at a median age of 2
months. During this stage, children make sensory contact with
Should Hispanics be treated as a single market?
No. The Hispanic market is quite diverse. Care must be taken in the language and advertising
themes used. It should be noted that Hispanics are diverse not only in terms of language and
Target Case Competition
Target holds the largest US market share in the department store industry, their success in the
market reflects important managerial decisions. There are still problems that need to be addressed
when it com
Article 2, Advertising
I chose to read an article on PepsiCos online advertising choices.
Where you place the advertisement is almost as important as what the
advertisement is. The advertisement needs to be placed somewhere the
Retail Management Exam 1
Introduction to Retailing
What is retailing?
o A set of business activities that adds value to the products and
services sold to consumers for their personal or family use.
How do retailers create value?
o Provide assor
Reducing Food Waste Handout
Question: How do we best analyze and reduce food waste in food markets and with customers?
Theory Bases and Models
o Life Cycle Assessme
Owns, operates, controls booking rights/has interest in 158 venues
including The House of Blues
Provides ticketing services through Ticketmaster due to a merger in
Owns and operates its own Artist Management Company with
Reducing Food Waste
How can we best analyze
and reduce food waste in
food markets and with
Theory Bases and Models
3.Stakeholders Influence Grid
The average American food it
I have not discussed it with other class members.
Toward a theoretical toolbox for sustainability research in
Brian L. Connelly & David J. Ketchen Jr.& Stanley F. Slater
1. The definition of sustainability on page
Overfishing is the act of fishing so much that a reasonable supply is not going to be left
for the commercial harvest. Not only does it affect the fishing industry, but also the
environment, the consumers, and the businesses. To comba
EXAM ONE Retail management
*Know ROI and ROA
How do retailers create value?
o Buy other products at the same time
o Buy it in quantities customers want
o See it before you buy; get credit; layaway
Discussion for Selling with Digital Media class
1.Module two mentions that selling with digital media has potential to go
global. Lead generation has a much broader scope now. I would think that
seeing a saleperson who has had global reach would look attr
Wright Fit Overview
Managing our team
Company mission: to provide
shoppers with the latest style
and trend at