What is a Strategy?
A strategy is the definition of a business.
It specifies what is to be done and how.
It specifies the product / service to be provided and the
segments of the market to which that product / service is
It defines the channels
Marketing Plan Presentation
Strengthening the Distribution
Channels in J&J*
Marketing Plan Objective
Structure of the Project
Situation Analysis (including SWOT of the firm)
Segmentation, Targeting and Positioning
The means by which firms attempt to
inform, persuade, and remind
consumers, directly or indirectly, about
the products and brands they sell.
Promotion Mix or
LO1- Define Cost
LO2- Distinguish between Financial & Managerial Accounting
LO3-State the goals of Managerial Accounting.
LO4- Define cost terms used in planning, control, and decision making.
LO5-Identify the cost components of a prod
6- Distribution and
A Supply Chain is a network of
facilities and distribution options
that performs the functions of
procurement of materials;
transformation of these material
into intermediate and finished
A Trial Balance is a summary of all general ledgers balances as on a
Helps in checking the arithmetical accuracy of the books of accounts.
Errors Disclosed by Trial Balance
Recording different amounts for debi
RISK AND RETURNS
Presented by:Abhishek Kumar
FMCG SECTOR IN INDIA
The FMCG sector has grown at an annual average of about 11 per
cent over the last
Scarce Resource Decision
Special Order Pricing
Add or Drop Product Line
Make-or-Buy decision (also called the outsourcing decision) is a
judgment made by management whether
MAXEL BACKGROUND NOTES
M ASHRAF RIZVI
Deep listening is miraculous for both listener and speaker. When someone receives us with
open-hearted, non-judging, intensely interested listening, o