Chapter 2 Answers:
1. Which of the following statements best describes the nature of a marketing plan?
a. It clearly outlines the organizations mission and vision.
b. It outlines how the organization will raise capital to finance growth.
c. It focuses sol
Menon University One-Year MBA Program
Feeder program to Harvard, highly
Integrative focus broad analysis vs.
Current peer evaluation as component of
Wilfrid Laurier University
Highly competitive feeder school to Harvard/Stanford
Professors must fail a certain number of students
o Lack of trust between peers
o Acting in others best interest may be in direct conflict with their own success.
Indiana University-Purdue University Fort Wayne
Doermer School of Business
Marketing Customer Relationship Management
Saturday, 8:00-12:00pm, KT 227
Dr. Jun Ma,
Phone Number: 260-481-6476
Office: NF 340 M