WHAT MAKES CONSUMERS BUY FROM THE
A COGNITIVE APPROACH
Internet growing as a shopping media.
Nature of consumer behaviour and decision making-to plan
strategies to attract consumers
Online shopping depends on type of
INFLUENCE OF EXTERNAL FACTORS ON CONSUMER BEHAVIOR
Consumer behavior can be defined as the behavior of consumers as they search for, purchase, evaluate
products and services that they expect will meet their need (Mi
Frames ,Biases ,and Rational
Decision Making in the Human Mind
Benedetto De Martino,Dharshan Kumaran,Ben Seymour,Raymond J.
Devu Mahesan, 14510013
Role of Amygdala
Framing effect and