CASE ANALYSIS-NATUREVIEW FARM
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Boots Case Study
3 FOR 2
Allows consumers to combine any three
products of their choice(of the same brand)
Least expensive item will be given free
Expected sales increase
BOOTS- hair care
UK- Hair market (existing)
Pantene Pro V
and Head and
Alberto VO5 by
Case Analysis: Boots- Hair Care Sales Promotion
By: Dheeraj Tripathi
Roll no: 1301-065
To drive sales volume
To trade-up consumers
from lower-value brands
Retain and build the
UK HAIR CARE MARKET
OBJECTIVE: They have to make strategic marketing decisions to grow revenues to $20,000,000 from
their current $13,000,000 before the end of the 2001 fiscal year.
CUSTOMER TARGET: Yogurt is consumed by 40% of the US population. Among those 70% a
Case on boots hair care
Taken care by: MD.AZHARUDDIN
What the case is all about?
Sales promotion of boots hair care product.
Consumer preferences for those products.
And its competitor.
Let us know about the company.
Boots was estab
BOOTS: HAIR CARE SALES PROMOTION
Sales volumes should increase for its
hair care products
Attract consumers from the lower value
Build and retain the brand equity
Consider the competitors both in ha
New Heritage Doll Company Overview
Ingrid Beckwith founded New Heritage Doll Company in 1985. The company was known
for producing dolls with a unique story line and a wholesome theme to help kids develop an
imagination, as well as l