BUS M 402
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BUS M 402 Marketing Channels

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    A Few Big Assignments

    Always Do the Reading

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    • Profile picture
    Jun 23, 2016
    | Would recommend.

    Not too easy. Not too difficult.

    Course Overview:

    This course brings great value in helping you learn what it takes to deliver a consumer good in a marketing management perspective. It connects the four Ps (Product, Price, Place and Promotion) together with an emphasizes on the distribution (Place).

    Course highlights:

    Learning the overall management view when it comes to distribution and connecting it to marketing. In this course you are able to learn the different environments and consumer behaviors that would influence a marketing practice of a specific business and being able to connect it to real life business scenarios. All through out the semester, you are able to better understand how businesses together promote synergy, that is, doing something better together, then if they did alone.

    Hours per week:

    6-8 hours

    Advice for students:

    Read the chapters, multiple times if time permits. Take notes of what you have read before viewing the lectures, this way you do not miss small details that are crucial to the big ideas. While viewing or reading lectures, pause and write down professor's words into your own words. So that you are able to recall the information quicker.

    • Summer 2016
    • KimDonahue
    • Always Do the Reading A Few Big Assignments

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