Case #2 - Syndiant, Ltd. How can we sell better?
Note: This case is about an Indian company and written by an Indian author. While I have made some slight editing
changes for easier flow for students, some wording may seem strange or stilted.
CASE #3: SUCCESSFUL STAFFING, LLC: WORKING WITH AN
Ray Carpenter is the new Director of Sales at the local Cleveland, Ohio, branch of Successful
Staffing, LLC. Ranked number one in the industry by IT Services' Business Report f
Case #4 Computers (India) Ltd.
"Why were 8 out of 20 sales trainees asked to leave the job?" asked Sunil Mittal,
d irector (sales) to Ujjal Gupta, regional sales manager (South) of Computers (India) Ltd.
'May I respond to this question next week? As I hav
CASE #5: LEADERSHIP AND COMPENSATION AT NATIONAL FINANCE
Bill Jokovich recently started working at National Finance Masters, Inc. (NFM) as Director of
Human Resources. Bill was given two main projects to start with when he was first hired: (1)
CASE #7: ETHICAL BEHAVIOR AT LIMITED SUPPLY, INC.
Bob Nolan is a sales manager for a Limited Supply, Inc., a hardware supplier based in
Columbus, Ohio. Bob has been working at Limited Supply since he was a sophomore in college
and worked in the shipping d